• ## L7 Strategic Marketing QCF Course Units **Marketing Mix & Customer Journey** • • Defining the Marketing Mix: 7Ps and 4Ps • Customer Journey Mapping: Stages, Touchpoints & Customer Journey Mapping Tools • Customer Segmentation: Based on Needs, Behaviors & Psychographics • Targeting & Positioning: Identifying Target Audience & Creating a Marketing Strategy **Market Analysis & Research** • • Market Research Methods: Surveys, Interviews, Focus Groups & Data Analysis • SWOT Analysis: Identifying Strengths, Weaknesses, Opportunities & Threats • Porter's Five Forces: Analyzing Competitive Landscape • Industry Analysis: Competitive Landscape & Industry Trends **Digital Marketing Strategies** • • Search Engine Optimization (SEO): Keyword Research & Targeting, On-Page & Off-Page Optimization • Pay-Per-Click (PPC) Advertising: Targeting & Bidding Strategies • Social Media Marketing: Facebook, LinkedIn & Twitter Strategies • Content Marketing: Creating Engaging Content & Building Brand Awareness **Content Marketing & Brand Storytelling** • • Content Marketing Strategy: Creating & Distributing Valuable Content • Types of Content: Blogs, Whitepapers, Case Studies, Videos & Social Media Posts • Brand Storytelling: Building a Consistent Brand Identity & Message **Marketing Measurement & Analytics** • • Defining Key Performance Indicators (KPIs): Measuring Marketing Success • Analytics Tools & Techniques: Google Analytics, Social Media Analytics, CRM Analytics • Attribution Analysis: Understanding Customer Journey & ROI **Marketing Automation & Customer Relationship Management** • • Marketing Automation Tools: Lead Generation, Nurturing & Conversion • CRM Software: Managing Customer Relationships & Lead Management • Social Media Automation: Engaging with Customers on Social Media **Ethics & Social Responsibility** • • Ethical Marketing Practices: Transparency, Privacy & Data Protection • Social Responsibility: Corporate Social Responsibility & Sustainability **Leadership & Management** • • Defining Leadership Roles & Responsibilities in Marketing • Building a High-Performing Marketing Team • Managing a Marketing Agency: Selecting & Managing Agencies **Marketing Trends & Innovation** • • Emerging Marketing Technologies: Artificial Intelligence, Blockchain, Virtual Reality • Marketing Automation Trends: AI, Machine Learning & Big Data • Sustainable Marketing: Environmental & Social Responsibility **Case Studies & Best Practices** • • Real-World Marketing Campaigns: Case Studies of Successful Marketing Strategies • Best Practices for Different Marketing Roles & Functions **Marketing Strategy & Implementation** • • Developing a Marketing Strategy: Setting Goals & Objectives • Implementing Marketing Strategies: Tactics & Action Plans • Measuring & Analyzing Marketing Performance **Marketing Ethics & Compliance** • • Understanding Marketing Ethics & Compliance Laws • Ethical Considerations in Social Media Marketing • Avoiding Fraudulent Marketing Practices **Marketing Analytics & Reporting** • • Data Analytics for Marketing: Using Analytics to Improve Marketing Decisions • Reporting & Presenting Marketing Data: Dashboards & Reports **Marketing Technology & Tools** • • Marketing Automation Tools: CRMs, Marketing Automation Software, Social Media Management Tools • Content Management Systems (CMS) & Content Marketing Platforms • Data Analytics Tools & Marketing Research Software **Marketing Trends & Innovation** • • Emerging Marketing Technologies: Artificial Intelligence, Blockchain, Virtual Reality • Marketing Automation Trends: AI, Machine Learning & Big Data • Sustainable Marketing: Environmental & Social Responsibility

Assessment

The assessment is done via submission of assignment. There are no written exams.