## Essential Units for MSc in Strategic Marketing (12 Months) **Marketing Mix & Strategy** * <|im_heading>Fundamentals of Marketing Mix & Strategy * <|im_subheading>Understanding the 7Ps of Marketing and their impact on business success * <|im_heading>Market Segmentation & Targeting * <|im_subheading>Identifying target audiences and developing effective targeting strategies * <|im_heading>Positioning & Brand Management * <|im_subheading>Developing a strong brand identity and creating a compelling brand story **Digital Marketing & Analytics** * <|im_heading>Digital Marketing Fundamentals * <|im_subheading>Understanding the digital landscape and its impact on marketing * <|im_heading>Search Engine Optimization (SEO): A Comprehensive Guide * <|im_subheading>Optimizing website content and structure for search engines * <|im_heading>Social Media Marketing: Building a Community * <|im_subheading>Creating engaging content and building meaningful relationships with followers **Marketing Research & Data Analytics** * <|im_heading>Market Research Methods & Techniques * <|im_subheading>Primary and secondary research approaches, surveys, and interviews * <|im_heading>Data Analysis & Reporting * <|im_subheading>Interpreting data to identify trends and insights * <|im_heading>Quantitative & Qualitative Data Analysis **Marketing Campaigns & Implementation** * <|im_heading>Developing Effective Marketing Campaigns * <|im_subheading>Defining campaign objectives and target audience * <|im_heading>Integrated Marketing Communications (IMC): A Holistic Approach * <|im_subheading>Combining traditional and digital marketing channels for maximum reach * <|im_heading>Campaign Implementation & Measurement * <|im_subheading>Executing marketing campaigns across various channels and measuring their performance **Marketing Ethics & Social Responsibility** * <|im_heading>Ethical Considerations in Marketing * <|im_subheading>Understanding data privacy, ethical research practices, and responsible advertising * <|im_heading>Social Responsibility in Marketing * <|im_subheading>Developing socially responsible marketing practices and promoting a positive brand image **Additional Units** * <|im_heading>Marketing Analytics for Business * <|im_subheading>Using data analytics to gain insights and optimize marketing strategies * <|im_heading>Emerging Trends in Marketing * <|im_subheading>Keeping up with the latest technological advancements and their impact on marketing * <|im_heading>Marketing Leadership & Management * <|im_subheading>Developing effective leadership skills and managing a marketing team

Assessment

The assessment is done via submission of assignment. There are no written exams.