Courses & Training for SCQF Level 11 Business and Marketing Strategy

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Courses & Training for SCQF Level 11 Business and Marketing Strategy

Overview

Business and Marketing Strategy at SCQF Level 11


Develop the skills and knowledge to drive business success in a rapidly changing market.


This course is designed for business professionals and marketing specialists looking to enhance their expertise in strategic planning, market analysis, and competitive advantage.


Learn how to create and implement effective marketing strategies, analyze market trends, and develop business plans that drive growth and profitability.


Gain a deeper understanding of business and marketing principles, including market research, brand management, and digital marketing.


Take the next step in your career and explore our Business and Marketing Strategy course at SCQF Level 11. Discover how to stay ahead of the competition and drive business success.

Business and Marketing Strategy at SCQF Level 11 is a comprehensive course that equips students with the skills to develop and implement effective marketing strategies. By studying this course, students will gain a deep understanding of the business environment and learn how to analyze market trends, create marketing plans, and evaluate their impact. The course offers unique features such as real-world case studies, group projects, and industry guest lectures. Upon completion, students will be able to pursue careers in marketing management, business development, or entrepreneurship. With strong career prospects, this course is ideal for those looking to advance their careers.

Entry requirements




International Students can apply

Joining our world will be life-changing with a student body representing over 157 nationalities.

LSIB is truly an international institution with history of welcoming students from around the world. With us, you're not just a student, you're a member.

Course Content

• Strategic Planning • This unit focuses on the development of a comprehensive business plan, including market analysis, competitive analysis, and financial projections, to achieve long-term business objectives. • Marketing Mix • This unit explores the four Ps of marketing: product, price, promotion, and place, and how they interact to create a successful marketing strategy, with a focus on digital marketing channels. • Brand Management • This unit delves into the importance of brand identity, brand positioning, and brand management, including brand development, brand maintenance, and brand extension. • Market Research • This unit covers the principles and methods of market research, including data collection, data analysis, and data interpretation, to inform business decisions and develop effective marketing strategies. • Digital Marketing • This unit focuses on the latest digital marketing trends and techniques, including search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, and email marketing. • Business Model Innovation • This unit explores the concept of business model innovation, including disruptive innovation, sustainable innovation, and design thinking, to create new business models and stay competitive. • Global Marketing • This unit examines the challenges and opportunities of marketing in a global context, including cultural differences, market entry strategies, and international marketing management. • Marketing Communications • This unit covers the principles of marketing communications, including advertising, public relations, and event management, to create effective brand awareness and customer engagement. • Entrepreneurship • This unit focuses on the skills and knowledge required to start and run a successful business, including business planning, finance, and leadership. • Data-Driven Decision Making • This unit explores the use of data analytics and data visualization to inform business decisions and develop effective marketing strategies, with a focus on data-driven marketing.

Assessment

The assessment is done via submission of assignment. There are no written exams.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration

The programme is available in two duration modes:

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:
This programme does not have any additional costs.
The fee is payable in monthly, quarterly, half yearly instalments.
You can avail 5% discount if you pay the full fee upfront in 1 instalment

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40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Accreditation

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  • 1. Complete the online enrolment form and Pay enrolment fee of GBP £10.
  • 2. Wait for our email with course start dates and fee payment plans. Your course starts once you pay the course fee.
  • Apply Now
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Got questions? Get in touch

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+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

**Career Role** Description
Business Strategy Develop and implement business strategies to drive growth and profitability. Analyze market trends and competitor activity to inform decision-making.
Marketing Management Plan, execute, and measure marketing campaigns to achieve business objectives. Manage marketing budgets and teams to drive results.
Digital Marketing Develop and execute digital marketing strategies to reach target audiences and drive conversions. Stay up-to-date with the latest digital marketing trends and technologies.
Market Research Conduct market research to inform business decisions and identify new opportunities. Analyze data to identify trends and patterns.
Data Analysis Analyze and interpret data to inform business decisions. Develop and maintain databases and data systems to support business operations.

Key facts about Courses & Training for SCQF Level 11 Business and Marketing Strategy

The SCQF Level 11 Business and Marketing Strategy course is designed to equip learners with advanced knowledge and skills in business strategy, marketing, and management. The learning outcomes focus on developing critical thinking, problem-solving, and leadership abilities, preparing learners for senior roles in business and marketing.

The duration of the course varies depending on the institution and delivery mode, but it typically takes around 12-18 months to complete. This allows learners to balance their studies with work and other commitments, ensuring they can apply their knowledge and skills in a real-world setting.

Industry relevance is a key aspect of the SCQF Level 11 Business and Marketing Strategy course. The course is designed in collaboration with industry partners, ensuring that the content is up-to-date and relevant to the latest business and marketing trends. Learners will gain insights into the latest strategies and techniques used by top businesses and marketers, preparing them for a successful career in the sector.

Some of the key topics covered in the course include business strategy development, market research and analysis, marketing planning and execution, and leadership and management. Learners will also develop skills in data analysis, digital marketing, and innovation, making them highly employable in the job market.

The SCQF Level 11 Business and Marketing Strategy course is accredited by the Scottish Qualifications Authority (SQA) and recognized by employers across the UK and internationally. This ensures that learners can apply their knowledge and skills in a variety of settings, from small businesses to large corporations.

Why this course?

Courses & Training for SCQF Level 11 Business and Marketing Strategy are crucial in today's market, where the demand for skilled professionals is on the rise. According to the UK's Office for National Statistics, the number of job openings in the UK increased by 13% in 2022, with many roles requiring advanced skills in business and marketing strategy.
Year Number of Job Openings
2020 1,434,000
2021 1,646,000
2022 1,633,000
Google Charts 3D Column Chart:
Courses & Training in business and marketing strategy are essential for professionals to stay up-to-date with the latest trends and industry needs. With the rise of digital marketing, companies are looking for professionals who can develop and implement effective marketing strategies. SCQF Level 11 Business and Marketing Strategy courses provide learners with the necessary skills and knowledge to succeed in this field. By investing in courses and training, professionals can enhance their career prospects and stay competitive in the job market.

Who should enrol in Courses & Training for SCQF Level 11 Business and Marketing Strategy?

Ideal Audience for SCQF Level 11 Business and Marketing Strategy Courses
Business professionals and marketing specialists in the UK looking to enhance their skills and knowledge in business strategy, market analysis, and competitive intelligence, with a focus on the Scottish Qualifications Framework (SCQF) Level 11 framework.
Individuals seeking to advance their careers in senior management, entrepreneurship, or consulting roles, with a strong understanding of business strategy, market research, and competitive analysis, as highlighted by the UK's Office for National Statistics (ONS), which reported that 71% of businesses in Scotland have 10 or more employees, and 45% have 50 or more employees.
Professionals working in industries such as finance, retail, and technology, who require a deep understanding of business strategy, market trends, and competitive intelligence to drive business growth and success, as stated by the Chartered Institute of Marketing (CIM), which reported that 75% of marketers in the UK believe that data-driven decision-making is essential for business success.
Individuals with a strong academic background in business, marketing, or a related field, who are looking to develop their skills and knowledge in business strategy, market analysis, and competitive intelligence, and are seeking a recognized qualification that is aligned with the SCQF Level 11 framework.