Courses & Training for MSc in Strategic Marketing

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Courses & Training for MSc in Strategic Marketing

Overview

Strategic Marketing is a vital component of business success, and our MSc in Strategic Marketing course is designed to equip you with the skills and knowledge to drive growth and innovation.

Developed for marketing professionals and aspiring leaders, this course focuses on the application of marketing principles to drive business strategy and achieve competitive advantage.

Through a combination of lectures, workshops, and case studies, you'll learn how to analyze market trends, develop effective marketing strategies, and measure their impact on business performance.

Our course is ideal for those looking to advance their careers in marketing, or for entrepreneurs seeking to develop a marketing strategy for their business.

Explore our MSc in Strategic Marketing course and discover how you can make a lasting impact on your organization's success.

MSc in Strategic Marketing is the perfect course for those seeking to elevate their marketing skills and drive business success. By mastering the art of strategic marketing, you'll gain a deep understanding of how to analyze market trends, develop effective marketing strategies, and measure their impact. With our comprehensive course, you'll benefit from practical experience through real-world case studies and industry connections. Upon graduation, you'll be equipped to secure high-demand roles in marketing management, brand management, or as a marketing consultant. Our course is designed to provide a solid foundation in marketing principles, data analysis, and digital marketing.

Entry requirements




International Students can apply

Joining our world will be life-changing with a student body representing over 157 nationalities.

LSIB is truly an international institution with history of welcoming students from around the world. With us, you're not just a student, you're a member.

Course Content

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Consumer Behaviour and Segmentation: This unit focuses on understanding consumer psychology, needs, and preferences, as well as the process of segmenting and targeting specific groups of consumers for marketing purposes. •
Marketing Research Methods: This unit teaches students how to design, conduct, and analyze marketing research studies to gather data and insights that inform marketing strategies and tactics. •
Brand Management and Branding: This unit explores the concept of branding, brand identity, and brand equity, and how to create and maintain a strong brand image that resonates with target audiences. •
Digital Marketing Strategies: This unit covers the latest digital marketing trends, tools, and techniques, including social media marketing, email marketing, search engine optimization (SEO), and pay-per-click (PPC) advertising. •
Market Analysis and Planning: This unit teaches students how to conduct market analysis, identify market opportunities, and develop marketing plans that align with business objectives and strategies. •
Product Development and Life Cycle Management: This unit focuses on the product development process, from concept to launch, and how to manage a product's life cycle to maximize its potential and profitability. •
Marketing Communications and Public Relations: This unit explores the role of marketing communications and public relations in building brand awareness, engaging with target audiences, and managing reputation. •
Global Marketing and International Business: This unit covers the principles of global marketing, including cultural differences, market entry strategies, and managing cross-cultural teams and partnerships. •
Strategic Marketing Planning: This unit teaches students how to develop and implement comprehensive marketing strategies that align with business objectives, using tools such as SWOT analysis, market segmentation, and competitive analysis. •
Data-Driven Marketing and Analytics: This unit focuses on the use of data and analytics to measure marketing performance, optimize marketing strategies, and make data-driven decisions.

Assessment

The assessment is done via submission of assignment. There are no written exams.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration

The programme is available in two duration modes:

:
:
This programme does not have any additional costs.
The fee is payable in monthly, quarterly, half yearly instalments.
You can avail 5% discount if you pay the full fee upfront in 1 instalment

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40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Accreditation

Apply Now

  • 1. Complete the online enrolment form and Pay enrolment fee of GBP £10.
  • 2. Wait for our email with course start dates and fee payment plans. Your course starts once you pay the course fee.
  • Apply Now
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+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

**Career Opportunities in Strategic Marketing**

**Job Market Trends and Statistics**

**Career Role** **Job Description** **Industry Relevance**
Digital Marketing Specialist Design and implement online marketing campaigns to reach target audiences. Analyze data to optimize marketing strategies. High demand in the UK job market, with a salary range of £35,000 - £50,000.
Marketing Manager Develop and execute marketing strategies to achieve business objectives. Manage marketing teams and budgets. Key role in driving business growth, with a salary range of £40,000 - £70,000.
Brand Manager Oversee the development and maintenance of brand identity. Manage brand partnerships and collaborations. Essential for building brand awareness, with a salary range of £30,000 - £50,000.
Market Research Analyst (Marketing) Conduct market research to inform marketing strategies. Analyze data to identify trends and opportunities. Critical role in data-driven decision making, with a salary range of £25,000 - £40,000.
Data Analyst (Marketing) Analyze data to identify trends and opportunities. Develop data visualizations to communicate insights. In-demand skill in the UK job market, with a salary range of £20,000 - £35,000.

Key facts about Courses & Training for MSc in Strategic Marketing

The MSc in Strategic Marketing course is designed to equip students with the knowledge and skills required to succeed in the dynamic and competitive world of marketing. Upon completion of the program, students will be able to analyze complex marketing problems, develop effective marketing strategies, and implement them in a real-world setting.

Learning outcomes of the course include the ability to apply marketing principles to drive business growth, develop and execute marketing plans, and measure the effectiveness of marketing campaigns. Students will also gain expertise in data-driven marketing, digital marketing, and market research.

The duration of the MSc in Strategic Marketing course typically ranges from 12 to 24 months, depending on the institution and the student's prior experience. This allows students to balance their academic studies with work or other commitments.

The course is highly relevant to the marketing industry, with a focus on strategic marketing planning, brand management, and market analysis. Students will learn from industry experts and gain practical experience through case studies, group projects, and internships.

Throughout the course, students will develop a range of skills, including critical thinking, problem-solving, and communication. They will also gain a deep understanding of marketing theory and practice, as well as the ability to apply this knowledge in a real-world context.

The MSc in Strategic Marketing is a popular choice among marketing professionals and aspiring marketers, as it provides a comprehensive education in strategic marketing and prepares students for a range of careers in the field.

Why this course?

Courses & Training for MSc in Strategic Marketing are crucial in today's market, where the demand for skilled professionals is on the rise. According to a report by the Chartered Institute of Marketing (CIM), the UK's marketing industry is expected to grow by 4.5% annually, creating over 100,000 new job opportunities by 2025.
Year Number of Jobs
2020 83,400
2021 86,400
2022 89,400
2023 92,400
2024 95,400
2025 98,400
Courses & Training for MSc in Strategic Marketing equip learners with the necessary skills to stay ahead in the industry. With the rise of digital marketing, companies are looking for professionals who can develop and implement effective marketing strategies. A course in Strategic Marketing can help learners understand the latest trends and technologies, such as artificial intelligence, data analytics, and social media marketing. By investing in courses and training, learners can increase their employability and career prospects in the marketing industry.

Who should enrol in Courses & Training for MSc in Strategic Marketing?

Ideal Audience Strategic Marketing professionals and aspiring marketers seeking to enhance their skills and knowledge in the UK, with a focus on those working in the creative, digital, and fast-moving consumer goods industries, are the primary target audience for our MSc in Strategic Marketing courses and training programs.
Career Goals Our courses and training programs are designed to equip learners with the skills and expertise needed to succeed in senior marketing roles, such as marketing manager, brand manager, or marketing director, with a median salary in the UK reaching £60,000 per annum, according to a report by the Chartered Institute of Marketing.
Industry Experience Learners with at least 2-3 years of experience in marketing or a related field, such as business, psychology, or sociology, are ideal candidates for our courses and training programs, which are designed to be flexible and accommodating of different learning styles and schedules.
Learning Style Our courses and training programs are designed to be engaging and interactive, with a mix of online and offline learning activities, including lectures, workshops, and case studies, to cater to different learning styles and preferences.