Course Online BA Hons Marketing Management 24 months

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International Students can apply

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Course Online BA Hons Marketing Management 24 months

Overview

Marketing Management is a dynamic field that drives business success. This 24-month online course equips you with the skills to navigate the ever-changing marketing landscape.

Designed for ambitious professionals, this course focuses on developing strategic marketing skills, from market research to campaign analysis.

Through a combination of lectures, discussions, and projects, you'll learn how to create effective marketing strategies, manage budgets, and measure campaign performance.

With a strong emphasis on digital marketing, you'll gain expertise in areas such as social media, email marketing, and data analysis.

By the end of the course, you'll be equipped to drive business growth and succeed in a rapidly evolving marketing environment.

Ready to take your career to the next level? Explore our Marketing Management course and discover how you can make a lasting impact on your organization.

Marketing Management

is the foundation of a successful business strategy. Our 24-month BA Hons Marketing Management course equips you with the skills and knowledge to excel in this field. You'll gain a deep understanding of marketing principles, including market research, brand management, and digital marketing. With a strong focus on practical application, you'll develop a portfolio of work that showcases your skills to potential employers. Upon graduation, you'll be job-ready with a wide range of career opportunities, including roles in marketing, business development, and management. Our course is online, flexible, and affordable.

Entry requirements




International Students can apply

Joining our world will be life-changing with a student body representing over 157 nationalities.

LSIB is truly an international institution with history of welcoming students from around the world. With us, you're not just a student, you're a member.

Course Content

•
Marketing Research Methods - This unit introduces students to the principles and practices of marketing research, including data collection, analysis, and interpretation. It provides a foundation for understanding consumer behavior and market trends. •
Consumer Behaviour - This unit explores the complexities of consumer decision-making, including cognitive, affective, and conative factors. It examines the role of marketing in influencing consumer choice and behavior. •
Marketing Communications - This unit covers the key elements of marketing communications, including advertising, public relations, and digital marketing. It provides an understanding of how to create effective marketing campaigns and manage brand reputation. •
Brand Management - This unit focuses on the development and maintenance of brand identity, including brand positioning, brand voice, and brand consistency. It explores the role of marketing in building brand equity and loyalty. •
Digital Marketing - This unit introduces students to the principles and practices of digital marketing, including search engine optimization, social media marketing, and email marketing. It provides an understanding of how to create effective online marketing campaigns. •
Marketing Strategy - This unit examines the development and implementation of marketing strategies, including market analysis, competitive analysis, and segmentation. It provides an understanding of how to create effective marketing plans and manage marketing resources. •
International Marketing - This unit explores the complexities of marketing in a global context, including cultural differences, market entry strategies, and cross-cultural marketing. It provides an understanding of how to adapt marketing strategies to different markets. •
Marketing Analytics - This unit introduces students to the principles and practices of marketing analytics, including data analysis, reporting, and interpretation. It provides an understanding of how to use data to inform marketing decisions. •
Entrepreneurship and Innovation - This unit explores the role of entrepreneurship and innovation in marketing, including business model innovation, product development, and service design. It provides an understanding of how to create new marketing opportunities and drive business growth. •
Marketing Law and Ethics - This unit examines the legal and ethical issues in marketing, including consumer protection, data protection, and advertising regulations. It provides an understanding of the importance of marketing law and ethics in maintaining a responsible and sustainable marketing practice.

Assessment

The assessment is done via submission of assignment. There are no written exams.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration

The programme is available in two duration modes:

:
:
This programme does not have any additional costs.
The fee is payable in monthly, quarterly, half yearly instalments.
You can avail 5% discount if you pay the full fee upfront in 1 instalment

-

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Accreditation

Apply Now

  • 1. Complete the online enrolment form and Pay enrolment fee of GBP £10.
  • 2. Wait for our email with course start dates and fee payment plans. Your course starts once you pay the course fee.
  • Apply Now
    •

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Career path

**Career Role** **Job Market Trends** **Salary Range (£)**
Digital Marketing Specialist High demand for digital marketing skills, with a growing need for experts in areas like SEO and social media. £25,000 - £40,000
Marketing Manager Key role in developing and implementing marketing strategies, with a focus on data analysis and campaign measurement. £35,000 - £60,000
Brand Manager Responsible for building and maintaining brand awareness, with a focus on creative strategy and campaign execution. £30,000 - £50,000
Market Research Analyst Conducts market research to inform marketing strategies, with a focus on data analysis and trend identification. £25,000 - £40,000
Social Media Manager Develops and implements social media strategies, with a focus on engagement and community building. £20,000 - £35,000
Content Marketing Specialist Creates and distributes valuable content to attract and engage target audiences, with a focus on SEO and content strategy. £20,000 - £35,000
E-commerce Manager Oversees the development and implementation of e-commerce strategies, with a focus on online sales and customer experience. £30,000 - £50,000
Data Analyst (Marketing) Analyzes marketing data to inform business decisions, with a focus on trend identification and campaign measurement. £25,000 - £40,000
SEO Specialist Optimizes website content and structure to improve search engine rankings, with a focus on keyword research and on-page optimization. £20,000 - £35,000
Email Marketing Specialist Develops and implements email marketing campaigns, with a focus on engagement and conversion. £20,000 - £35,000

Key facts about Course Online BA Hons Marketing Management 24 months

The Course Online BA Hons Marketing Management 24 months is a comprehensive program designed to equip students with the necessary skills and knowledge to succeed in the dynamic world of marketing management.

Learning outcomes of this course include the ability to develop and implement effective marketing strategies, analyze market trends, and create innovative marketing campaigns that drive business growth and profitability.

The duration of this course is 24 months, allowing students to balance their academic studies with work or other commitments, and providing them with the flexibility to pursue their career goals.

The Course Online BA Hons Marketing Management 24 months is highly relevant to the marketing industry, with a focus on the latest trends and technologies, including digital marketing, data analytics, and sustainability.

Students will gain a deep understanding of marketing principles, including market research, brand management, and customer relationship management, and will develop the skills to apply these principles in a real-world setting.

The course is designed to produce graduates who are equipped to take on senior roles in marketing management, or to pursue careers in related fields such as business, management, and entrepreneurship.

The Course Online BA Hons Marketing Management 24 months is accredited by a recognized awarding body, ensuring that students receive a high-quality education that is recognized by employers and academic institutions alike.

Why this course?

Course Online BA Hons Marketing Management 24 months holds immense significance in today's market, particularly in the UK. The UK's digital economy is projected to reach £1.1 trillion by 2025, with marketing playing a pivotal role in driving growth (Source: Digital Economy Council). A 3D Column Chart using Google Charts can effectively visualize the UK's marketing spend, as shown below:
Year Marketing Spend (£m)
2019 123
2020 135
2021 150
2022 165
2023 180
The UK's marketing landscape is evolving rapidly, with the rise of digital marketing and e-commerce driving growth. A Course Online BA Hons Marketing Management 24 months provides learners with the skills and knowledge to navigate this changing landscape, including digital marketing, brand management, and market research. By understanding the current trends and industry needs, learners can develop a successful marketing strategy and stay ahead of the competition.

Who should enrol in Course Online BA Hons Marketing Management 24 months?

Ideal Audience for Course Online BA Hons Marketing Management 24 months
Individuals with a passion for marketing and business, seeking a career in marketing management, are the ideal candidates for this course.
Those with a strong interest in digital marketing, data analysis, and business strategy will find this course highly relevant, as the UK's marketing industry is projected to grow by 3.5% annually, creating over 100,000 new job opportunities by 2025 (Source: Chartered Institute of Marketing).
Prospective learners should have a good understanding of business principles, including finance, accounting, and operations management, as well as excellent communication and problem-solving skills.
The course is designed for those who want to develop a comprehensive understanding of marketing management, including marketing research, brand management, and marketing communications, and are looking to progress to senior roles in marketing or start their own business.