Course MA Marketing Management RQF

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Course MA Marketing Management RQF

Overview

Marketing Management is a vital skill in today's business landscape, and this course is designed to equip learners with the knowledge and expertise to succeed.

Targeted at marketing professionals and aspiring marketers, this course covers the fundamentals of marketing management, including market research, brand management, and digital marketing.

Through a combination of lectures, discussions, and practical exercises, learners will gain a deep understanding of how to develop and implement effective marketing strategies.

By the end of the course, learners will be able to analyze market trends, create targeted marketing campaigns, and measure their success.

So why wait? Explore the Marketing Management course today and take the first step towards a successful marketing career.

Marketing Management is the key to unlocking business success in today's competitive market. Our MA Marketing Management RQF course is designed to equip you with the skills and knowledge to drive business growth and profitability. With a focus on strategic marketing planning, digital marketing, and market research, you'll gain a deep understanding of how to analyze market trends, develop effective marketing campaigns, and measure their impact. Upon completion, you'll be equipped with the skills to take on senior marketing roles, with career prospects in industries such as finance, retail, and technology. A unique feature of the course is its emphasis on practical application, with real-world case studies and industry partnerships.

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Entry requirements




International Students can apply

Joining our world will be life-changing with a student body representing over 157 nationalities.

LSIB is truly an international institution with history of welcoming students from around the world. With us, you're not just a student, you're a member.

Course Content

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Marketing Research and Analysis: This unit introduces students to the principles of marketing research, data analysis, and interpretation, providing a solid foundation for marketing decision-making. Primary keyword: Marketing Research, Secondary keywords: Data Analysis, Business Intelligence. •
Brand Management: This unit explores the importance of brand identity, brand positioning, and brand management strategies, enabling students to develop effective brand management plans. Primary keyword: Brand Management, Secondary keywords: Brand Identity, Brand Positioning. •
Marketing Communications: This unit covers the principles of marketing communications, including advertising, public relations, and digital marketing, providing students with a comprehensive understanding of how to communicate with target audiences. Primary keyword: Marketing Communications, Secondary keywords: Advertising, Public Relations. •
Marketing Strategy: This unit introduces students to the development of marketing strategies, including market analysis, segmentation, targeting, and positioning (STP), as well as competitive analysis and market entry strategies. Primary keyword: Marketing Strategy, Secondary keywords: Market Analysis, Segmentation. •
Digital Marketing: This unit explores the latest trends and techniques in digital marketing, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and email marketing. Primary keyword: Digital Marketing, Secondary keywords: SEO, PPC Advertising. •
Consumer Behaviour: This unit examines the principles of consumer behaviour, including consumer motivation, attitudes, and decision-making processes, enabling students to develop effective marketing strategies that meet consumer needs. Primary keyword: Consumer Behaviour, Secondary keywords: Consumer Motivation, Attitudes. •
Marketing Mix: This unit introduces students to the 4Ps of marketing (product, price, promotion, and place), providing a comprehensive understanding of how to develop and implement effective marketing strategies. Primary keyword: Marketing Mix, Secondary keywords: Product, Price, Promotion. •
International Marketing: This unit explores the principles of international marketing, including market research, product adaptation, pricing, and distribution strategies, enabling students to develop effective marketing strategies for global markets. Primary keyword: International Marketing, Secondary keywords: Market Research, Product Adaptation. •
Marketing Metrics and Performance Measurement: This unit introduces students to the importance of measuring marketing performance, including key performance indicators (KPIs), return on investment (ROI), and return on ad spend (ROAS), enabling students to evaluate marketing effectiveness. Primary keyword: Marketing Metrics, Secondary keywords: KPIs, ROI. •
Sustainable Marketing: This unit explores the principles of sustainable marketing, including environmental marketing, social responsibility, and corporate social responsibility, enabling students to develop effective marketing strategies that balance business goals with social and environmental considerations. Primary keyword: Sustainable Marketing, Secondary keywords: Environmental Marketing, Social Responsibility.

Assessment

The assessment is done via submission of assignment. There are no written exams.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration

The programme is available in two duration modes:

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:
This programme does not have any additional costs.
The fee is payable in monthly, quarterly, half yearly instalments.
You can avail 5% discount if you pay the full fee upfront in 1 instalment

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40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Accreditation

Apply Now

  • 1. Complete the online enrolment form and Pay enrolment fee of GBP £10.
  • 2. Wait for our email with course start dates and fee payment plans. Your course starts once you pay the course fee.
  • Apply Now
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Career path

Key facts about Course MA Marketing Management RQF

The MA Marketing Management RQF is a postgraduate course designed to equip students with the knowledge and skills required to succeed in marketing management.

Learning outcomes of the course include understanding marketing principles, developing marketing strategies, and analyzing market trends.

The duration of the course is typically one year full-time or two years part-time, allowing students to balance their studies with work or other commitments.

The course is industry-relevant, with a focus on practical applications and real-world examples.

Students on the course will gain a deep understanding of marketing management, including digital marketing, brand management, and market research.

The course is designed to prepare students for careers in marketing management, including roles such as marketing manager, brand manager, and market analyst.

The MA Marketing Management RQF is accredited by the Quality Assurance Agency (QAA) and is recognized by employers across various industries.

The course is taught by experienced academics and industry professionals, providing students with a unique blend of theoretical and practical knowledge.

Industry relevance is a key aspect of the course, with guest lectures and case studies drawn from real-world marketing campaigns and strategies.

Graduates of the MA Marketing Management RQF can expect to develop a range of skills, including critical thinking, problem-solving, and communication.

Why this course?

Course MA Marketing Management RQF is a highly sought-after qualification in the UK, with over 15,000 students enrolled in 2022, according to the Higher Education Statistics Agency (HESA). This growth can be attributed to the increasing demand for skilled marketing professionals in the digital age.
Year Number of Students
2018 8,300
2019 10,500
2020 12,800
2022 15,000
The UK's marketing industry is projected to grow by 10% annually from 2023 to 2026, with digital marketing being a key driver of this growth (Source: PwC). As a result, the MA Marketing Management RQF is an ideal qualification for those looking to upskill or reskill in this area. Google Charts 3D Column Chart:

Who should enrol in Course MA Marketing Management RQF?

Ideal Audience for Course MA Marketing Management RQF
Prospective learners with a passion for marketing and a desire to advance their careers in the UK are ideal candidates for the Course MA Marketing Management RQF. With over 1.8 million people employed in the marketing sector in the UK, this course can help individuals develop the skills and knowledge needed to succeed in this field. Those with a bachelor's degree in marketing or a related field, as well as those with relevant work experience, are well-suited for this course. The course is also suitable for those looking to transition into a marketing role, as it covers a range of topics including digital marketing, brand management, and market research. With the UK's marketing industry projected to grow by 4.5% annually, this course can provide individuals with the skills and knowledge needed to stay ahead of the curve.
Key characteristics of ideal learners include:
* A strong understanding of marketing principles and practices * A desire to advance their careers in the marketing sector * Relevant work experience in marketing or a related field * A willingness to learn and develop new skills