<|unit>
<|heading>Marketing Management NVQ|heading>
<|body>
<|unit>
<|heading>Introduction to Marketing Management|heading>
<|body>
Develop a comprehensive understanding of marketing principles, concepts, and theories.
<|unit>
<|heading>Market Research and Analysis|heading>
<|body>
Learn to conduct market research, analyze data, and identify market trends.
<|unit>
<|heading>Marketing Mix (7Ps)|heading>
<|body>
Understand the seven elements of the marketing mix: product, price, place, promotion, people, physical evidence, and digital evidence.
<|unit>
<|heading>Branding and Positioning|heading>
<|body>
Develop a strong brand identity and positioning that resonates with the target audience.
<|unit>
<|heading>Marketing Strategies and Techniques|heading>
<|body>
Explore various marketing strategies and techniques, including advertising, promotion, and digital marketing.
<|unit>
<|heading>Marketing Campaign Planning and Implementation|heading>
<|body>
Learn to plan and execute effective marketing campaigns that achieve specific objectives.
<|unit>
<|heading>Marketing Measurement and Analysis|heading>
<|body>
Develop metrics and KPIs to track marketing performance and analyze campaign effectiveness.
<|unit>
<|heading>Marketing Ethics and Social Responsibility|heading>
<|body>
Understand ethical principles and social responsibility in marketing, including data privacy, ethics, and sustainability.
<|unit>
<|heading>Marketing Trends and Innovation|heading>
<|body>
Stay updated on the latest marketing trends, innovations, and technologies.
|unit>
|im_end|>
The assessment is done via submission of assignment. There are no written exams.