Course BA Hons Marketing Management

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Course BA Hons Marketing Management

Overview

**Course BA Hons Marketing Management** **For aspiring marketing professionals, this program equips you with the knowledge and skills to thrive in the dynamic and ever-evolving world of marketing. This comprehensive course covers the fundamentals of marketing, including branding, advertising, digital marketing, market research, and more. **Our target audience includes:** * Individuals seeking a career in marketing * Current marketing professionals looking to advance their careers * Entrepreneurs and business owners who want to learn the basics of marketing **Upon completion of this course, you will be able to:** * Develop a strong foundation in marketing principles * Create effective marketing campaigns * Manage social media effectively * Analyze market trends and consumer behavior * And much more **Don't wait any longer to embark on your marketing journey. Explore the course details and enroll today!**

**Unleash Your Marketing Potential** **Course BA Hons Marketing Management** is a comprehensive program designed to equip you with the skills and knowledge to thrive in the dynamic and ever-evolving world of marketing. This program offers a wide range of essential topics, including digital marketing, social media marketing, content marketing, market research, and advertising. **Career Prospects:** * Marketing Manager * Digital Marketing Specialist * Social Media Manager * Content Marketing Specialist * Advertising Executive **Unique Features:** * **Industry-Specific Curriculum:** The course is tailored to meet the specific needs of the marketing industry, ensuring you are well-equipped for real-world scenarios. * **Expert Faculty:** Our team of experienced and industry-renowned instructors bring their insights and real-world experience to the classroom. * **Hands-on Experience:** Get involved in practical projects and simulations that allow you to apply your knowledge in a real-world setting. * **Career Support:** We provide dedicated career support services to help you navigate your job search and connect with potential employers. **Enroll Today and Ignite Your Marketing Journey!**

Entry requirements




International Students can apply

Joining our world will be life-changing with a student body representing over 157 nationalities.

LSIB is truly an international institution with history of welcoming students from around the world. With us, you're not just a student, you're a member.

Course Content

## Essential Units for Course BA Hons Marketing Management **Marketing Mix & Strategy** • • **Marketing Objectives & Strategies:** Define SMART goals and develop effective marketing strategies to achieve them. • • **Market Segmentation & Targeting:** Identify and analyze target audiences to create effective marketing campaigns. • • **Positioning & Brand Management:** Develop a strong brand identity and position the product or service effectively in the market. • • **Marketing Mix Decisions:** Analyze and make informed decisions regarding product, price, place, and promotion strategies. **Digital Marketing & Social Media** • • **Social Media Marketing (SMM):** Utilize social media platforms to engage with target audiences and build brand awareness. • • **Search Engine Optimization (SEO):** Optimize website content and optimize marketing efforts to rank higher in search engine results. • • **Content Marketing:** Create engaging and valuable content to attract and retain target audience. • • **Paid Advertising:** Utilize paid advertising platforms to reach a wider audience and generate leads. **Market Research & Analytics** • • **Market Research Methods:** Choose and apply appropriate research methods to gather and analyze data. • • **Data Analysis & Reporting:** Analyze collected data to identify trends, patterns, and insights. • • **Market Trends & Consumer Behavior:** Stay updated on market trends and consumer behavior to adapt marketing strategies accordingly. **Public Relations & Communications** • • **Crisis Communication:** Develop and execute a plan to effectively manage and respond to public relations crises. • • **Internal Communication & PR:** Build strong internal communication and collaborate effectively with other departments for successful PR campaigns. • • **Media Relations & Public Relations:** Build relationships with media outlets and secure positive publicity for the organization. **Marketing Campaigns & Events** • • **Campaign Planning & Development:** Develop and execute comprehensive marketing campaigns across multiple channels. • • **Event Management & Promotion:** Plan and execute successful events that align with marketing objectives. • • **Marketing Automation & CRM:** Utilize marketing automation tools and CRM systems to manage and track marketing activities. **Additional Units** • • **Digital Marketing Strategy:** Develop a comprehensive digital marketing strategy aligned with overall marketing objectives. • • **Market Research Methods & Tools:** Explore and utilize various market research methods and tools to gather and analyze data. • • **Marketing Ethics & Social Responsibility:** Understand and adhere to ethical marketing practices and social responsibility standards.

Assessment

The assessment is done via submission of assignment. There are no written exams.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration

The programme is available in two duration modes:

:
:
This programme does not have any additional costs.
The fee is payable in monthly, quarterly, half yearly instalments.
You can avail 5% discount if you pay the full fee upfront in 1 instalment

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40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

Apply Now

Accreditation

Apply Now

  • 1. Complete the online enrolment form and Pay enrolment fee of GBP £10.
  • 2. Wait for our email with course start dates and fee payment plans. Your course starts once you pay the course fee.
  • Apply Now
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Career path

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Key facts about Course BA Hons Marketing Management

Course BA Hons Marketing Management

Duration: 3 years (6 semesters)

Industry Relevance: This program prepares students for a wide range of marketing careers in various industries, including advertising, marketing agencies, public relations, and digital marketing.

Learning Outcomes:

  • Identify and analyze marketing principles and theories.
  • Develop and execute marketing plans and strategies.
  • Create and manage marketing campaigns.
  • Analyze market research data and consumer behavior.
  • Use digital marketing tools and technologies.
  • Develop and implement marketing strategies for specific industries.
  • Evaluate and track marketing performance.

This program provides students with the knowledge, skills, and practical experience necessary to succeed in the dynamic and ever-changing world of marketing.

Additional Information:

  • The program offers a wide range of elective courses that allow students to specialize in specific areas of marketing.
  • Students can participate in industry-related internships and projects to gain practical experience.
  • The program is accredited by the UK Accreditation Agency (UKAA) and recognized by the British Council for international students.

This course is highly recommended for students who are interested in pursuing a career in marketing and who want to develop the skills and knowledge necessary to succeed in this competitive field.

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Why this course?

**The Significance of Course BA Hons Marketing Management in Today's Market** **Statistics:** * **88% of businesses in the UK** use marketing to achieve their goals (Statista, 2023). * **£11.3 billion** was spent on marketing in the UK in 2022 (Statista, 2023). * **72% of marketers believe** content marketing is essential for attracting and retaining customers (HubSpot, 2023). **Table:** | **Key Performance Indicator (KPI)** | **Value** | |---|---| | Percentage of businesses using marketing | 88% | | Amount spent on marketing | £11.3 billion | | Importance of content marketing | 72% | **Importance for Learners and Professionals:** The Course BA Hons Marketing Management program provides learners with the knowledge and skills they need to thrive in the dynamic and competitive job market. This program covers a wide range of topics, including market research, digital marketing, social media marketing, advertising, and more. **Key Trends and Industry Needs:** * **Artificial Intelligence (AI):** AI is transforming marketing, automating tasks and providing insights that can help businesses make better decisions. * **Data-Driven Marketing:** Marketers are increasingly using data analytics to optimize their campaigns and measure their performance. * **Customer Experience (CX):** Companies are prioritizing customer experience, with a focus on creating memorable and personalized experiences. **Conclusion:** The Course BA Hons Marketing Management program offers learners and professionals a comprehensive understanding of the marketing landscape in the UK. By equipping them with the necessary skills and knowledge, graduates can pursue successful careers in various marketing roles, including marketing manager, digital marketing manager, and social media manager.

Who should enrol in Course BA Hons Marketing Management?

| **Target Audience** | |---|---| | Marketing professionals looking to enhance their understanding of marketing management | | Recent graduates with a degree in marketing, business, or a related field | | Individuals seeking a career change or a promotion in the marketing industry | | Small and medium-sized businesses (SMBs) looking to build a strong and effective marketing presence | | Entrepreneurs and startups seeking to establish a brand and reach their target audience | | Anyone interested in learning the fundamentals of marketing management | | Individuals seeking to upskill and reskill for a career in marketing | | Professionals looking to refresh their knowledge and stay ahead of the curve | | Anyone seeking to learn how to effectively market their business or product |