BA Marketing Management Online Course

• ## Essential Units for BA Marketing Management Online Course **Marketing Mix Fundamentals** • • **Marketing Strategy:** Define your overall marketing goals and objectives.
• Target Market:** Identify your ideal customer and understand their needs.
• Product/Service Development:** Develop a compelling product or service that meets market demands.
• Pricing Strategy:** Determine the optimal price point for your offering.
• Promotion Mix:** Utilize a mix of marketing tactics to reach your target audience.
• Digital Marketing Fundamentals** • • **Search Engine Optimization (SEO):** Optimize your website and content for relevant keywords.
• Pay-Per-Click (PPC) Advertising:** Run targeted ads to reach potential customers.
• Social Media Marketing:** Build relationships with your target audience on social media platforms.
• Content Marketing:** Create valuable and engaging content that attracts and retains customers.
• Email Marketing:** Build an email list and nurture leads with targeted email campaigns.
• Social Media Marketing** • • **Facebook Marketing:** Engage with your target audience on Facebook.
• Instagram Marketing:** Share engaging content and build brand awareness.
• Twitter Marketing:** Participate in relevant conversations and build relationships.
• LinkedIn Marketing:** Connect with professionals and promote your brand.
• YouTube Marketing:** Create video content to engage your audience.
• Content Marketing** • • **Blog Posts:** Create informative and engaging blog posts that attract and retain visitors.
• Whitepapers:** Provide valuable insights and establish thought leadership.
• Case Studies:** Showcase your expertise and attract potential clients.
• Infographics:** Create visually appealing infographics to share information effectively.
• Videos:** Create engaging videos that demonstrate your expertise and connect with your audience.
• Analytics and Reporting** • • **Google Analytics:** Track website traffic and user behavior.
• Social Media Analytics:** Monitor your social media performance.
• Email Marketing Analytics:** Analyze email campaign performance.
• Reporting Tools:** Generate reports to track your marketing efforts and make informed decisions.
• Additional Units** • • **Branding:** Develop a strong brand identity that resonates with your target audience.
• Marketing Budget Management:** Allocate your marketing budget effectively to maximize results.
• Marketing Automation:** Use automation tools to streamline your marketing efforts.
• Marketing Ethics and Compliance:** Ensure your marketing practices are ethical and compliant.
• Marketing Trends and Innovation:** Stay updated on the latest marketing trends and innovations.

Assessment

The assessment is done via submission of assignment. There are no written exams.