## Essential Units for BA Hons Business Management Top up OTHM Course Online
**Marketing & Communication**
<|im_heading>Fundamentals of Marketing
<|im_content>
Understanding the principles of marketing, including consumer behavior, market segmentation, and branding.
Developing effective marketing strategies and campaigns.
Utilizing digital marketing channels for effective reach.
<|im_heading>Developing Effective Marketing Skills
**Finance & Accounting**
<|im_heading>Financial Accounting Fundamentals
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Understanding basic accounting principles, including financial statements, accounting cycles, and financial analysis.
Learning how to prepare financial reports and statements.
Developing strong financial analysis skills.
<|im_heading>Intermediate Accounting
**Business Management & Leadership**
<|im_heading>Introduction to Business Management
<|im_content>
Exploring the core concepts of business management, including organizational behavior, human resource management, and finance.
Developing essential leadership skills for effective management.
Understanding the legal and ethical responsibilities of a manager.
<|im_heading>Developing Effective Management Skills
**Data & Analytics**
<|im_heading>Introduction to Data Analytics
<|im_content>
Understanding the role of data analytics in business decision-making.
Learning various data analytics tools and techniques.
Developing critical thinking and problem-solving skills for data analysis.
<|im_heading>Advanced Data Analytics
**Project Management & Operations**
<|im_heading>Introduction to Project Management
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Understanding the principles of project management, including planning, scheduling, and resource allocation.
Developing effective project management tools and techniques.
Managing risks and ensuring project success.
<|im_heading>Advanced Project Management
The assessment is done via submission of assignment. There are no written exams.