## Essential Units for BA Hons Business Management Top up Course
**Marketing & Communication**
<|im_heading>Fundamentals of Marketing
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Understanding market forces, consumer behavior, and digital marketing strategies.
Developing effective marketing plans and strategies.
Utilizing social media platforms for business promotion.
Managing online reputation and customer engagement.
<|im_heading>Writing & Communication Skills
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Mastering written communication, including reports, proposals, and presentations.
Developing strong verbal communication skills for presentations and negotiations.
Understanding the importance of effective communication in business.
<|im_heading>Business Law & Ethics
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Exploring legal frameworks and regulations relevant to business operations.
Developing a strong understanding of ethical principles and corporate social responsibility.
Understanding the role of law in promoting fair competition and protecting consumers.
<|im_heading>Financial Management & Accounting
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Mastering financial concepts, including accounting principles, financial statements, and budgeting.
Developing strong analytical and problem-solving skills for financial analysis.
Understanding basic financial management principles for startups and established businesses.
<|im_heading>Data Analytics & Business Intelligence
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Exploring data analysis tools and techniques for business intelligence.
Developing advanced data analysis skills for strategic decision-making.
Understanding the role of data analytics in improving business performance.
<|im_heading>Business Strategy & Management
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Developing a comprehensive understanding of business strategy and its key elements.
Mastering strategic planning, implementation, and evaluation techniques.
Understanding the role of leadership and management in achieving organizational goals.
The assessment is done via submission of assignment. There are no written exams.