BA Hons Business Management Diploma Marketing Management 24 months

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BA Hons Business Management Diploma Marketing Management 24 months

Overview

Marketing Management is a vital component of business strategy, and this 24-month BA Hons Business Management Diploma course is designed to equip learners with the skills and knowledge to succeed in this field.

Developing a deep understanding of marketing principles, theories, and practices, this course will help learners to analyze and solve business problems, create effective marketing strategies, and manage marketing campaigns.

Through a combination of lectures, workshops, and project-based learning, learners will gain hands-on experience in marketing management, including market research, brand management, and digital marketing.

By the end of the course, learners will be equipped with the skills and knowledge to pursue a career in marketing management, or to progress to further study in business and management.

So why not explore this exciting course further? Visit our website to learn more about the BA Hons Business Management Diploma in Marketing Management, and discover how you can launch a successful career in marketing management.

Marketing Management is at the heart of every successful business strategy. Our BA Hons Business Management Diploma in Marketing Management is designed to equip you with the skills and knowledge to excel in this field. Over 24 months, you'll develop a deep understanding of marketing principles, including market research, brand management, and digital marketing. With a strong focus on practical application, you'll gain hands-on experience through live projects and industry collaborations. Upon graduation, you'll be well-positioned for a career in marketing management, with opportunities in management, entrepreneurship, and beyond. A marketing management degree can lead to a wide range of career paths.

Entry requirements




International Students can apply

Joining our world will be life-changing with a student body representing over 157 nationalities.

LSIB is truly an international institution with history of welcoming students from around the world. With us, you're not just a student, you're a member.

Course Content

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Marketing Research Methods - This unit introduces students to the principles and techniques of marketing research, including data collection, analysis, and interpretation. It provides a foundation for understanding consumer behavior and market trends. •
Consumer Behaviour - This unit explores the complexities of consumer behavior, including psychological, social, and cultural factors that influence purchasing decisions. It examines the role of marketing in shaping consumer attitudes and preferences. •
Brand Management - This unit focuses on the development, maintenance, and protection of brand identity, including brand positioning, brand image, and brand reputation. It covers the strategic use of branding in marketing communications. •
Digital Marketing - This unit introduces students to the principles and practices of digital marketing, including search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, and email marketing. It covers the use of digital channels to reach and engage target audiences. •
Market Analysis and Planning - This unit teaches students how to analyze markets, identify opportunities, and develop marketing strategies. It covers market research, competitor analysis, and market segmentation. •
Product Management - This unit explores the development, launch, and management of products, including product positioning, product life cycle, and product life cycle management. It covers the role of product management in driving business growth. •
Marketing Communications - This unit examines the role of marketing communications in promoting products, services, and brands. It covers the planning, creation, and dissemination of marketing messages through various channels. •
International Marketing - This unit introduces students to the principles and practices of international marketing, including market research, product adaptation, and cultural considerations. It covers the challenges and opportunities of marketing in a global context. •
Marketing Strategy and Planning - This unit teaches students how to develop and implement marketing strategies, including market analysis, competitive analysis, and marketing mix planning. It covers the use of marketing mix models and metrics to measure marketing performance. •
Business and Entrepreneurship - This unit explores the principles of business and entrepreneurship, including business planning, finance, and management. It covers the role of marketing in driving business growth and innovation.

Assessment

The assessment is done via submission of assignment. There are no written exams.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration

The programme is available in two duration modes:

:
:
This programme does not have any additional costs.
The fee is payable in monthly, quarterly, half yearly instalments.
You can avail 5% discount if you pay the full fee upfront in 1 instalment

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40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Accreditation

Apply Now

  • 1. Complete the online enrolment form and Pay enrolment fee of GBP £10.
  • 2. Wait for our email with course start dates and fee payment plans. Your course starts once you pay the course fee.
  • Apply Now
    •

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Career path

Key facts about BA Hons Business Management Diploma Marketing Management 24 months

The BA Hons Business Management Diploma in Marketing Management is a 24-month course that equips students with the necessary skills and knowledge to succeed in the dynamic world of marketing management.

Learning outcomes of this course include developing a deep understanding of marketing principles, strategies, and techniques, as well as the ability to analyze complex business problems and develop effective solutions.

Throughout the duration of the course, students will engage in a range of academic and professional activities, including coursework, research projects, and work placements, to gain practical experience in marketing management.

The course is designed to be industry-relevant, with a focus on the latest trends and developments in marketing management, including digital marketing, data analysis, and sustainability.

Upon completion of the course, graduates will be equipped with the skills and knowledge to pursue a career in marketing management, or to progress to further study in related fields such as business administration, marketing, or entrepreneurship.

The course is delivered by experienced academics and industry professionals, providing students with a unique blend of theoretical and practical learning.

The duration of the course is 24 months, with students typically studying for 2 years full-time, or 3 years part-time.

The course is accredited by a recognized awarding body, ensuring that graduates meet the standards required by employers and academic institutions.

Industry relevance is a key aspect of this course, with partnerships with leading businesses and organizations providing students with opportunities for work placements, internships, and networking.

Why this course?

Marketing Management is a vital component of the Business Management Diploma, equipping learners with the skills to navigate the ever-evolving marketing landscape. In the UK, the marketing industry is projected to reach £1.1 trillion by 2025, with 70% of businesses relying on digital marketing (Source: CMO Council). To stay competitive, marketers must possess a deep understanding of data-driven strategies, customer behavior, and market trends. Statistics:
Year Digital Marketing Spend
2020 £6.4 billion
2021 £7.1 billion
2022 £8.3 billion
2023 £9.6 billion
2024 £11.2 billion
2025 £12.9 billion
Google Charts 3D Column Chart:

Who should enrol in BA Hons Business Management Diploma Marketing Management 24 months?

Ideal Audience for BA Hons Business Management Diploma in Marketing Management
Individuals seeking a career in marketing management, with a passion for business and a desire to develop skills in marketing strategy, brand management, and digital marketing, are ideal candidates for this 24-month diploma.
Those with a strong interest in the UK's £1.2 trillion marketing industry, which supports over 2.5 million jobs, will benefit from this course, which is designed to equip learners with the knowledge and skills required to succeed in this field.
Prospective learners should have a good understanding of business principles, including finance, accounting, and operations management, as well as a strong analytical and problem-solving skills, to excel in this diploma.
In terms of demographics, the ideal candidate is likely to be a UK resident aged 18-40, with a minimum of 2 A-levels or equivalent qualifications, and a strong motivation to pursue a career in marketing management.