## Essential Units for BA Business Management Qualifi Top up Course
**Marketing & Communication**
<|im_heading>Fundamentals of Marketing and Communication
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Understanding the marketing mix (7Ps) and their roles.
Developing a comprehensive marketing plan.
Creating compelling marketing content.
Managing social media effectively.
Understanding market research and analysis.
<|im_heading>Marketing Strategies for Different Industries
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Marketing strategies for B2B and B2C companies.
Social media marketing for different industries.
Content marketing for attracting leads.
Email marketing best practices.
Public relations and crisis management.
<|im_heading>Digital Marketing Tools and Techniques
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Understanding the role of digital marketing in business.
Exploring various digital marketing tools (SEO, PPC, social media, email marketing).
Creating effective digital marketing campaigns.
Analytics and data-driven decision making.
<|im_heading>Emerging Trends in Marketing
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Understanding the impact of technology on marketing.
Exploring the rise of automation and AI in marketing.
Developing a forward-thinking marketing strategy.
Staying updated on the latest marketing trends.
<|im_heading>Marketing Ethics and Social Responsibility
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Understanding ethical considerations in marketing.
Developing a socially responsible marketing approach.
Compliance with data privacy regulations.
Building a positive brand reputation.
<|im_heading>Marketing Case Studies and Best Practices
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Analyzing successful marketing campaigns from different industries.
Learning from best practices and implementing them in your own strategy.
Developing critical thinking and problem-solving skills.
Presenting persuasive arguments through storytelling.
The assessment is done via submission of assignment. There are no written exams.