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<|heading>Marketing Management Fundamentals
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Understanding the principles and concepts of marketing is crucial for any aspiring marketer. This unit will cover the fundamental elements of marketing, including market research, consumer behavior, branding, and digital marketing.
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<|heading>Market Research and Analysis
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Effective market research is essential for identifying target audiences, understanding their needs, and developing effective marketing strategies. This unit will explore various research methods, data analysis techniques, and ethical considerations in market research.
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<|heading>Consumer Behavior and Psychology
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Understanding consumer behavior and psychology is critical for creating effective marketing campaigns that resonate with target audiences. This unit will delve into consumer motivations, decision-making processes, and the impact of cultural influences on consumer behavior.
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<|heading>Branding and Positioning
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Developing a strong brand identity is essential for building customer loyalty and establishing a competitive advantage. This unit will cover the principles of branding, positioning, and creating a memorable brand image.
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<|heading>Digital Marketing Fundamentals
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The digital landscape is rapidly evolving, and marketers need to be equipped with the necessary skills to navigate this complex environment. This unit will provide a comprehensive overview of digital marketing channels, including social media, search engine optimization (SEO), and email marketing.
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<|heading>Marketing Campaign Planning and Execution
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Planning and executing effective marketing campaigns is crucial for achieving marketing objectives. This unit will cover the steps involved in campaign planning, budgeting, creative development, and campaign execution.
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<|heading>Data Analytics and Reporting
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Data analytics and reporting are essential for measuring campaign performance, identifying areas for improvement, and making informed decisions. This unit will introduce basic data analysis tools and techniques and provide guidance on creating effective marketing reports.
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<|heading>Marketing Ethics and Social Responsibility
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Marketing professionals must adhere to ethical guidelines and consider the social impact of their campaigns. This unit will explore ethical principles, social responsibility, and the role of marketers in society.
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<|heading>Marketing Trends and Innovation
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The marketing landscape is constantly evolving, and marketers need to stay updated on the latest trends and innovations. This unit will explore emerging technologies, consumer behavior changes, and the impact of digital marketing on various industries.
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The assessment is done via submission of assignment. There are no written exams.