• ## Essential Units for BA (Hons) Marketing Management (24 Months) **Marketing Mix & Strategy** * • **Marketing Fundamentals** • Define marketing, identify its objectives, and explore the 7Ps of marketing. * • **Market Research & Analysis** • Conduct primary and secondary research, analyze data, and identify market trends. * • **Branding & Positioning** • Develop a strong brand identity, define a unique positioning, and create a compelling brand story. * • **Marketing Mix & Strategy** • Understand the 4Ps of marketing (product, price, place, and promotion), and develop a comprehensive marketing strategy aligned with the chosen marketing mix. **Digital Marketing & Social Media** * • **Social Media Marketing (SMM)** • Create engaging content for various social media platforms, build a strong social media presence, and analyze social media data. * • **Search Engine Optimization (SEO)** • Optimize website content and structure for search engines, improve organic search rankings, and attract more qualified leads. * • **Content Marketing & Marketing Automation** • Create valuable content that attracts and engages target audiences, leverage marketing automation tools for efficient lead nurturing. * • **Paid Advertising & Digital Marketing** • Explore various paid advertising platforms like Google Ads and social media advertising, create effective ad campaigns, and track campaign performance. **Market Research & Analysis** * • **Quantitative Research Methods** • Learn and apply quantitative research methods like surveys, focus groups, and statistical analysis. * • **Qualitative Research Methods** • Explore qualitative research methods like interviews, observations, and focus groups to gain deeper insights into consumer behavior and market trends. * • **Market Analysis & Forecasting** • Analyze market trends, identify market opportunities and threats, and develop accurate market forecasts for informed decision-making. **Creative & Visual Design** * • **Branding & Identity Design** • Develop a consistent and impactful brand identity across all marketing materials. * • **Visual Storytelling & Marketing Graphics** • Create compelling visual content like logos, brochures, presentations, and social media graphics that align with the brand identity. * • **Motion Graphics & Animation** • Utilize motion graphics and animation to enhance brand storytelling and engage target audiences. **Data Analytics & Reporting** * • **Data Analysis & Reporting** • Collect, analyze, and interpret marketing data to identify trends, track performance, and make data-driven decisions. * • **Marketing Analytics Tools & Techniques** • Learn and utilize various marketing analytics tools and techniques for data-driven marketing campaigns. * • **Reporting & Presentation** • Create clear and concise marketing reports and presentations to communicate insights and recommendations to stakeholders. **Additional Units** * **Digital Marketing for Small Businesses** * **Marketing Ethics & Social Responsibility** * **Marketing Internship & Career Development** * **Marketing Analytics for Beginners** * **Marketing for Specific Industries (e.g., Healthcare, Technology)**

Assessment

The assessment is done via submission of assignment. There are no written exams.