• ## Essential Units for 36 Month BA Hons Business Management
• Qualification
• Marketing & Communication
• Fundamentals of Marketing
• Understanding the marketing mix (7Ps)
• Market research and analysis
• Digital marketing strategies
• Social media marketing
• Content marketing
• Public relations
• Advertising
• Branding
• Market segmentation
• Targeting and positioning
• Customer relationship management (CRM)
• Marketing analytics
• Developing Effective Marketing Strategies
• Market analysis and competitor research
• Developing marketing objectives and strategies
• Creating effective marketing campaigns
• Managing social media presence
• Content creation and distribution
• Building brand awareness
• Lead generation and conversion
• Customer service and satisfaction
• Measuring marketing performance
• Emerging Trends in Marketing
• Artificial intelligence (AI) in marketing
• Data analytics and personalization
• Customer experience (CX)
• Influencer marketing
• Content marketing automation
• Blockchain technology in marketing
• Sustainable marketing practices
• Ethical considerations in marketing
• Marketing Campaign Management
• Planning and executing marketing campaigns
• Setting marketing budgets
• Managing marketing resources
• Tracking and analyzing campaign performance
• Optimizing campaigns for continuous improvement
• Developing marketing materials
• Creating presentations and reports
• Marketing Ethics & Social Responsibility
• Ethical considerations in marketing
• Social responsibility and sustainability
• Corporate social responsibility (CSR)
• Marketing to diverse audiences
• Cultural sensitivity and global marketing
• Data privacy and security
• Transparency and accountability
• Marketing Analytics & Reporting
• Understanding basic statistical analysis
• Using data analytics tools for marketing
• Interpreting marketing data
• Making informed decisions based on data
• Creating marketing reports
• Presenting data effectively
• Finance & Accounting
• Financial Accounting Fundamentals
• Accounting principles and concepts
• Financial statements (income statement, balance sheet, cash flow statement)
• Accounting cycle and financial reporting
• Depreciation and accounting standards
• Accounting for inflation
• Budgeting and forecasting
• Financial analysis and decision making
• Intermediate Accounting & Financial Management
• Accounting for different industries (e.g., retail, manufacturing, service)
• Financial analysis and reporting for different stakeholders
• Financial planning and control
• Mergers and acquisitions
• International accounting standards (e.g., IFRS)
• Accounting software and tools
• Financial risk management
• Corporate social responsibility accounting
• Advanced Accounting & Financial Management
• Accounting for complex transactions and events
• Depreciation and accounting for wear and tear
• Accounting for intangible assets
• Accounting for leases
• International taxation
• Accounting for non-profit organizations
• Financial accounting for startups and SMEs
• Ethical considerations in accounting
• Financial reporting and analysis for investors
• Corporate social responsibility accounting
• Management & Leadership
• Leadership & Management Principles
• Effective leadership styles and behaviors
• Building a strong team
• Communication and interpersonal skills
• Motivation and employee development
• Coaching and mentoring
• Performance management
• Conflict resolution
• Decision-making and problem-solving
• Strategic planning and implementation
• Leading change and innovation
• Developing Effective Management Skills
• Communication skills for different audiences
• Active listening and feedback
• Negotiation and conflict resolution
• Decision-making and problem-solving
• Strategic planning and implementation
• Change management and adaptation
• Building trust and relationships
• Leading by example
• Managing time effectively
• Developing critical thinking skills
• Building a positive and productive work environment
• Business & Industry Knowledge
• Understanding the Business Environment
• Macroeconomics and global business
• Microeconomics and consumer behavior
• Industry analysis and competitive landscape
• Marketing research and analysis
• Business strategy and planning
• Legal and regulatory framework
• International trade and globalization
• Social and environmental responsibility
• Ethical considerations in business
• Specialized Business Knowledge
• Finance and accounting
• Management and leadership
• Marketing and communication
• Human resources
• Information technology
• Entrepreneurship and innovation
• Project management
• International business
• Sustainability and social impact
• Additional Units
• Developing Effective Communication Skills
• Public speaking and presentation skills
• Written communication skills
• Active listening and feedback
• Negotiation and conflict resolution
• Building rapport and trust
• Cultural sensitivity and global communication
• Storytelling and persuasion
• Developing a Growth Mindset
• Embracing challenges and learning from mistakes
• Adaptability and resilience
• Setting ambitious goals and taking calculated risks
• Building a network and seeking mentorship
• Developing a positive attitude and work ethic
• Continuous self-improvement and lifelong learning

Assessment

The assessment is done via submission of assignment. There are no written exams.