## Essential Units for 24 Month BA Hons Business Management OTHM
**Marketing & Communication**
<|im_heading>Fundamentals of Marketing|im_heading>
<|im_content>
Understanding the principles of marketing, including consumer behavior, market segmentation, and branding.
Developing effective marketing strategies and campaigns.
Utilizing digital marketing channels for effective reach.
Creating compelling marketing materials and presentations.
<|im_heading>Developing Effective Communication Skills|im_heading>
<|im_content>
Mastering written and verbal communication skills for business contexts.
Developing strong interpersonal and presentation skills.
Understanding the importance of active listening and feedback.
Utilizing technology for effective communication.
<|im_heading>Promoting a Business|im_heading>
<|im_content>
Developing effective sales and marketing strategies.
Understanding the legal and ethical framework of business promotion.
Utilizing data analytics for informed decision-making.
Managing relationships with stakeholders and building trust.
<|im_heading>Managing Operations & Supply Chain|im_heading>
<|im_content>
Understanding the principles of effective management and leadership.
Developing and implementing operational plans for smooth business operations.
Managing supply chains and logistics for efficient resource allocation.
Understanding the importance of quality control and customer service.
<|im_heading>Financial Management & Accounting|im_heading>
<|im_content>
Mastering financial principles and accounting concepts.
Developing strong financial analysis and reporting skills.
Understanding budgeting, forecasting, and financial planning.
Utilizing financial software and technology for efficient management.
<|im_heading>Data Analysis & Business Intelligence|im_heading>
<|im_content>
Developing advanced data analysis and interpretation skills.
Utilizing data analytics tools and techniques for informed decision-making.
Understanding the role of data in business strategy and performance measurement.
Developing strong communication and presentation skills for data insights.
The assessment is done via submission of assignment. There are no written exams.