## Essential Units for 24 Month BA Business Management QCF
**Marketing & Communication**
<|im_heading>Fundamentals of Marketing
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Understanding market research, consumer behavior, and branding strategies.
Developing effective marketing plans and strategies.
Utilizing digital marketing channels for effective reach.
Creating compelling presentations and reports.
<|im_heading>Social Media Marketing
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Mastering social media platforms like Facebook, Twitter, and LinkedIn.
Creating engaging content and building a strong online presence.
Running social media ads for targeted audience reach.
Analyzing social media data and insights for continuous improvement.
<|im_heading>Content Marketing & Public Relations
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Developing and implementing effective content marketing strategies.
Creating compelling brand narratives and messaging.
Managing public relations and reputation management.
Building strong relationships with stakeholders and customers.
<|im_heading>Digital Marketing & Analytics
<|im_content>
Understanding digital marketing channels like SEO, PPC, and social media.
Utilizing analytics tools for data-driven decision making.
Optimizing marketing campaigns for maximum ROI.
Creating compelling reports and presentations for stakeholders.
<|im_heading>Business Intelligence & Data Analytics
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Developing strong data analysis skills for business intelligence.
Interpreting and presenting data for informed decision making.
Utilizing data analytics tools and techniques.
Building predictive models for forecasting and planning.
<|im_heading>Project Management & Leadership
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Developing effective project management skills and methodologies.
Planning and scheduling projects for successful completion.
Managing resources and budgets effectively.
Leading and motivating teams for optimal performance.
<|im_heading>Business Ethics & Social Responsibility
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Understanding ethical principles and corporate social responsibility.
Developing responsible business practices and decision-making.
Promoting sustainability and social impact initiatives.
Building a strong reputation and stakeholder trust.
The assessment is done via submission of assignment. There are no written exams.