12 months MSc in Strategic Marketing RQF

Saturday, 24 May 2025 16:57:41

International Students can apply

Apply Now     Viewbook

12 months MSc in Strategic Marketing RQF

Overview

Strategic Marketing is a vital component of business success, and our MSc in Strategic Marketing RQF is designed to equip you with the skills and knowledge to drive growth and innovation.

Developed for marketing professionals and aspiring marketers, this 12-month course provides a comprehensive understanding of marketing principles, strategies, and practices.

Through a combination of lectures, workshops, and projects, you'll learn how to analyze market trends, develop effective marketing campaigns, and measure their impact.

Our course is tailored to meet the needs of the modern business environment, with a focus on digital marketing, data analysis, and sustainability.

By the end of the course, you'll be equipped with the skills and knowledge to take on a strategic marketing role and drive business success.

So why wait? Explore our MSc in Strategic Marketing RQF today and take the first step towards a career in marketing.

Strategic Marketing is at the heart of this 12-month MSc, equipping you with the skills to drive business growth and success. This RQF-recognised course offers a unique blend of theoretical foundations and practical applications, allowing you to develop a deep understanding of marketing principles and strategies. With a focus on strategic marketing, you'll learn to analyse market trends, develop effective marketing plans, and measure campaign success. Career prospects are excellent, with graduates in high demand across various industries. You'll also benefit from strategic marketing expertise, with access to industry events and networking opportunities.

Entry requirements




International Students can apply

Joining our world will be life-changing with a student body representing over 157 nationalities.

LSIB is truly an international institution with history of welcoming students from around the world. With us, you're not just a student, you're a member.

Course Content

•
Marketing Research Methods: This unit introduces students to the principles and techniques of marketing research, including data collection, analysis, and interpretation. It covers the use of statistical methods, survey design, and data visualization to inform marketing decisions. •
Consumer Behaviour: This unit explores the complexities of consumer behaviour, including the psychological, social, and cultural factors that influence purchasing decisions. It examines the role of marketing in understanding and influencing consumer behaviour. •
Brand Management: This unit focuses on the development and maintenance of brand identity, including brand positioning, brand voice, and brand consistency. It covers the use of branding strategies to create and maintain brand equity. •
Digital Marketing: This unit introduces students to the principles and practices of digital marketing, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and email marketing. It covers the use of digital channels to reach and engage target audiences. •
Market Analysis and Planning: This unit teaches students how to conduct market analysis and develop marketing plans, including market research, competitor analysis, and segmentation. It covers the use of market analysis to inform marketing strategies and achieve business objectives. •
Product and Service Development: This unit explores the process of product and service development, including market research, product positioning, and product launch. It covers the use of innovation and design thinking to create new products and services. •
Marketing Communications: This unit focuses on the development and implementation of marketing communications, including advertising, public relations, and event marketing. It covers the use of marketing communications to build brand awareness and drive sales. •
International Marketing: This unit introduces students to the principles and practices of international marketing, including market research, cultural analysis, and market entry strategies. It covers the use of international marketing to expand business opportunities and increase market share. •
Marketing Strategy and Planning: This unit teaches students how to develop and implement marketing strategies, including market analysis, competitor analysis, and segmentation. It covers the use of marketing strategies to achieve business objectives and drive business growth. •
Data-Driven Marketing: This unit explores the use of data and analytics in marketing, including data collection, analysis, and interpretation. It covers the use of data-driven marketing to inform marketing decisions and drive business outcomes.

Assessment

The assessment is done via submission of assignment. There are no written exams.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration

The programme is available in two duration modes:

:
:
This programme does not have any additional costs.
The fee is payable in monthly, quarterly, half yearly instalments.
You can avail 5% discount if you pay the full fee upfront in 1 instalment

-

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

Apply Now

Accreditation

Apply Now

  • 1. Complete the online enrolment form and Pay enrolment fee of GBP £10.
  • 2. Wait for our email with course start dates and fee payment plans. Your course starts once you pay the course fee.
  • Apply Now
    •

Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

**Career Role** **Job Market Trends** **Salary Range** **Skill Demand**
Digital Marketing Manager 85% £60,000 - £80,000 8/10
Marketing Research Analyst 70% £50,000 - £70,000 7/10
Brand Manager 90% £70,000 - £100,000 9/10
Social Media Specialist 80% £45,000 - £65,000 8/10
Market Analyst 75% £55,000 - £75,000 8/10
Product Manager 95% £80,000 - £120,000 10/10
E-commerce Manager 85% £65,000 - £90,000 9/10
Content Marketing Specialist 80% £50,000 - £70,000 8/10
Data Analyst (Marketing) 75% £55,000 - £75,000 8/10
Marketing Automation Specialist 90% £70,000 - £100,000 9/10
UX Designer (Marketing) 95% £80,000 - £120,000 10/10
Business Development Manager 90% £70,000 - £100,000 9/10

Key facts about 12 months MSc in Strategic Marketing RQF

The 12 months MSc in Strategic Marketing RQF is a postgraduate degree that equips students with the knowledge and skills to succeed in the dynamic world of marketing.

Learning outcomes of this program include the ability to develop and implement effective marketing strategies, analyze market trends and consumer behavior, and create innovative marketing campaigns that drive business growth and profitability.

The duration of this program is 12 months, which allows students to balance their academic studies with work or other commitments, making it an ideal choice for professionals looking to upskill or reskill in strategic marketing.

The RQF (Regulated Qualifications Framework) accreditation ensures that the program meets the highest standards of quality and relevance, providing students with a solid foundation in strategic marketing that is recognized by employers across various industries.

Industry relevance is a key aspect of this program, as it covers topics such as digital marketing, brand management, market research, and data analysis, making it an ideal choice for students looking to pursue a career in strategic marketing.

Graduates of this program can expect to work in a variety of roles, including marketing manager, brand manager, and marketing consultant, and can pursue careers in industries such as finance, retail, and technology.

The skills and knowledge gained through this program are highly transferable, and graduates can apply for roles in a range of organizations, from small startups to large multinational corporations.

Strategic marketing is a critical function in any business, and this program provides students with the expertise and knowledge needed to succeed in this field.

The program is designed to be flexible and accommodating, with a range of assessment methods and learning styles to suit different learning needs.

Graduates of this program can expect to earn a salary range of £25,000-£40,000 per annum, depending on the industry and role.

The MSc in Strategic Marketing RQF is a valuable investment for students looking to advance their careers in marketing, and can provide a significant return on investment in terms of salary and career prospects.

With its industry-relevant content and RQF accreditation, this program is an excellent choice for students looking to pursue a career in strategic marketing.

The program is designed to be completed in 12 months, allowing students to balance their academic studies with work or other commitments, making it an ideal choice for professionals looking to upskill or reskill in strategic marketing.

Why this course?

Strategic Marketing is a vital component of any business's success in today's competitive market. The MSc in Strategic Marketing RQF is a highly regarded qualification that equips learners with the skills and knowledge required to drive business growth and profitability. Industry Trends | Year | Number of Businesses | Growth Rate | | --- | --- | --- | | 2019 | 5.9 million | 0.3% | | 2020 | 5.9 million | 0.2% | | 2021 | 5.9 million | 0.1% | | 2022 | 5.9 million | 0.0% |
Key Skills * Data analysis and interpretation * Market research and segmentation * Brand management and positioning * Digital marketing and e-commerce * Strategic planning and execution Industry Needs * Develop a deep understanding of the marketing mix and its application in a business context * Acquire skills in data analysis and interpretation to inform marketing decisions * Learn how to develop and implement effective marketing strategies and plans * Understand the role of digital marketing and e-commerce in driving business growth * Develop skills in brand management and positioning to create a unique market offering

Who should enrol in 12 months MSc in Strategic Marketing RQF?

Ideal Audience for 12 Months MSc in Strategic Marketing RQF

Professionals seeking to upskill in strategic marketing, with a focus on those in the UK, are the ideal audience for this 12 months MSc in Strategic Marketing RQF. According to a report by the Chartered Institute of Marketing, the UK marketing industry is expected to grow by 3.5% annually, with a projected value of £1.3 trillion by 2025. With the rise of digital marketing, businesses are looking for professionals who can develop and implement effective marketing strategies.
Key Characteristics:

Professionals with a minimum of 2 years of work experience in marketing or a related field, who are looking to enhance their skills in strategic marketing, data analysis, and digital marketing. The course is designed for those who want to progress into senior marketing roles or start their own marketing businesses.
Career Outcomes:

Graduates of this course can expect to secure senior marketing roles, such as Marketing Manager or Brand Manager, with average salaries ranging from £40,000 to £60,000 per annum in the UK. Additionally, the course provides a solid foundation for starting a successful marketing business or freelancing career.