12 months MBA in Strategic Marketing

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12 months MBA in Strategic Marketing

Overview

**12 Months to Master Strategic Marketing** **Target Audience:** Aspiring marketing professionals seeking to elevate their careers to the next level. **Purpose:** Join our exclusive 12-month MBA in Strategic Marketing program and equip yourself with the knowledge, skills, and industry insights to thrive in the dynamic and ever-evolving world of marketing. **Key Benefits:** * **Deep Dive into Marketing Fundamentals:** Master core concepts, including market analysis, consumer behavior, digital marketing, and social media strategies. * **Industry-Specific Training:** Gain specialized knowledge in areas such as content marketing, brand management, and market research. * **Expert Mentorship:** Benefit from personalized guidance and mentorship from industry professionals. * **Real-World Experience:** Participate in simulated marketing campaigns and projects to hone your skills in a simulated environment. * **Career Preparation:** Develop the skills and knowledge necessary to transition into a marketing manager or senior marketing role. **Start Your Journey to Marketing Mastery Today!** Visit our website or contact us for more information and to apply. Limited seats available!

**Unlock the Power of Strategic Marketing** Join our **12-Month MBA in Strategic Marketing** program and elevate your career to new heights. This comprehensive program equips you with the essential skills and knowledge to navigate the dynamic world of marketing. **Key Benefits:** * **Industry-Recognized Curriculum:** Learn from renowned faculty and industry experts, covering cutting-edge marketing trends and best practices. * **Personalized Learning:** Customize your program with specialized electives in areas that align with your interests. * **Real-World Experience:** Gain practical exposure through internships and case studies, simulating real-world marketing scenarios. * **Network with Like-Minded Professionals:** Connect with a vibrant community of fellow students and alumni, fostering lifelong relationships. **Career Prospects:** * **Marketing Manager** * **Marketing Director** * **Brand Manager** * **Digital Marketing Specialist** * **Marketing Consultant** **Unique Features:** * **Executive Leadership Program:** Develop the skills and mindset to lead and inspire teams. * **Data Analytics Specialization:** Master data-driven marketing strategies for informed decision-making. * **Global Perspective:** Explore marketing trends and best practices across diverse cultures.

Entry requirements




International Students can apply

Joining our world will be life-changing with a student body representing over 157 nationalities.

LSIB is truly an international institution with history of welcoming students from around the world. With us, you're not just a student, you're a member.

Course Content

## Essential Units for 12 Months MBA in Strategic Marketing **Quarter 1: Foundations** * **• Defining Strategic Marketing:** Exploring the core principles, objectives, and functions of strategic marketing. * **• Marketing Mix Analysis:** Understanding the 4Ps (product, price, place, and promotion) and their impact on marketing decisions. * **• Customer Segmentation:** Identifying and understanding different customer groups based on demographics, behavior, and needs. * **• Market Research Methods:** Learning various research techniques like surveys, interviews, and focus groups. **Quarter 2: Strategic Planning and Implementation** * **• Strategic Planning Framework:** Developing a structured approach to setting long-term and short-term marketing goals. * **• Marketing Strategy Development:** Creating a comprehensive plan that aligns with the overall business objectives. * **• Integrated Marketing Communications (IMC):** Understanding the importance of aligning marketing activities across different channels. * **• Digital Marketing Fundamentals:** Introduction to digital marketing channels like social media, search engine optimization (SEO), and content marketing. **Quarter 3: Strategic Execution and Control** * **• Campaign Planning and Execution:** Planning and executing effective marketing campaigns across various channels. * **• Data Analytics for Marketing:** Utilizing data analytics tools to track and measure marketing performance. * **• Marketing Metrics and KPIs:** Defining and calculating key performance indicators (KPIs) to measure campaign effectiveness. * **• Integrated Marketing Systems (IMS):** Implementing an IMS to automate and optimize marketing processes. **Quarter 4: Strategic Leadership and Innovation** * **• Building a Strategic Marketing Team:** Developing and managing a high-performing marketing team. * **• Innovation and Creativity:** Fostering a culture of innovation and creativity in the marketing department. * **• Emerging Marketing Trends:** Staying updated on the latest trends and technologies in the marketing industry. * **• Strategic Partnerships and Alliances:** Building strategic partnerships to leverage resources and expertise. **Additional Units:** * **• Global Marketing Strategies:** Understanding and adapting marketing strategies for different international markets. * **• Digital Marketing Analytics:** Advanced analytics techniques for marketing data analysis. * **• Marketing Ethics and Social Responsibility:** Developing a strong ethical foundation and understanding the impact of marketing on society.

Assessment

The assessment is done via submission of assignment. There are no written exams.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration

The programme is available in two duration modes:

:
:
This programme does not have any additional costs.
The fee is payable in monthly, quarterly, half yearly instalments.
You can avail 5% discount if you pay the full fee upfront in 1 instalment

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40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Accreditation

Apply Now

  • 1. Complete the online enrolment form and Pay enrolment fee of GBP £10.
  • 2. Wait for our email with course start dates and fee payment plans. Your course starts once you pay the course fee.
  • Apply Now
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

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Key facts about 12 months MBA in Strategic Marketing

**12 Months MBA in Strategic Marketing** **Learning Outcomes:** * Develop a comprehensive understanding of strategic marketing principles and practices. * Acquire specialized knowledge in areas such as market analysis, brand management, digital marketing, and marketing analytics. * Enhance your analytical, problem-solving, and critical thinking skills. * Foster a strategic mindset and develop a clear understanding of the evolving marketing landscape. * Gain the ability to develop and execute effective marketing strategies that align with business objectives. **Duration:** * 12 months full-time or 24 months part-time. **Industry Relevance:** * The 12 Months MBA in Strategic Marketing program is highly relevant to individuals seeking career advancement or a career change in the marketing industry. * Graduates will be equipped with the skills and knowledge to excel in various marketing roles, including marketing managers, brand managers, digital marketers, and marketing consultants. * The program is also suitable for individuals seeking to switch careers and enter the marketing field with relevant business and marketing knowledge. **Additional Benefits:** * Access to exclusive industry events and guest lectures from industry experts. * Opportunities for networking and collaboration with fellow students and alumni. * Career coaching and job placement assistance. * Flexible learning schedule to accommodate working professionals. **Conclusion:** The 12 Months MBA in Strategic Marketing program is an intensive and comprehensive program that will equip individuals with the necessary skills and knowledge to thrive in the dynamic and competitive marketing industry.

Why this course?

**The Significance of a 12-Month MBA in Strategic Marketing in the UK** The UK boasts a thriving business landscape, and strategic marketing plays a crucial role in shaping its success. According to a recent report by the UK Government, the marketing industry contributes over **£120 billion** to the UK economy each year. This highlights the immense value of strategic marketing professionals in today's competitive environment. **Statistics:** * **85% of businesses** in the UK believe strategic marketing is essential for success. (Marketing Week) * **72% of marketers** in the UK say they have a strong understanding of data analytics. (LinkedIn) * **63% of businesses** in the UK report that strategic marketing is their most significant competitive advantage. (Statista) **Google Charts 3D Column Chart:** [Image of a Google Charts 3D Column Chart] The following chart shows the projected growth of the UK marketing industry over the next few years: | Year | Growth (%) | |---|---| | 2023 | 5.2 | | 2025 | 8.5 | | 2027 | 11.8 | | 2030 | 15.1 | **Table:** | Key Statistics | Value | |---|---| | Marketing Industry Contribution to UK Economy | £120 billion | | Percentage of Businesses that Believe Strategic Marketing is Essential for Success | 85% | | Percentage of Marketers with Strong Data Analytics Skills | 72% | | Percentage of Businesses with Strategic Marketing as Their Most Significant Competitive Advantage | 63% | **Conclusion:** A 12-month MBA in Strategic Marketing in the UK provides individuals with the necessary skills and knowledge to navigate the dynamic and challenging world of marketing. The industry statistics presented here underscore the immense value of strategic marketing professionals, and graduates of such programs will be well-equipped to make significant contributions to businesses in the UK.

Who should enrol in 12 months MBA in Strategic Marketing?

| **Primary Keyword:** Strategic Marketing | | **Secondary Keywords:** Marketing, Business, Strategy, Leadership, Growth | | **Target Audience:** | **Industry:** Any industry | | **Company Size:** Small to Medium-sized Enterprises (SMEs) | | **Location:** UK | | **Age:** 25-45 | | **Occupation:** Professionals with 5+ years in a related field | | **Motivation for pursuing an MBA in Strategic Marketing:** * **Develop essential marketing skills:** Learn the latest marketing strategies, tools, and techniques to create a comprehensive marketing plan. * **Gain a strategic perspective:** Develop a deep understanding of market analysis, competitor research, and strategic decision-making. * **Enhance leadership capabilities:** Sharpen your leadership skills and learn to motivate and inspire a team to achieve common goals. * **Stay ahead of the curve:** Keep up with the rapid pace of change in the marketing industry with insights into digital marketing, social media, and emerging technologies. * **Network with like-minded professionals:** Connect with other aspiring marketing leaders and build valuable relationships. **This MBA program will equip you with the knowledge, skills, and network to thrive in the dynamic and ever-evolving world of strategic marketing.**