OTHM CRM Basics Course

Thursday, 12 February 2026 11:52:09

International Students can apply

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OTHM CRM Basics Course

Overview

Discover the fundamentals of Customer Relationship Management (CRM) with OTHM's CRM Basics Course. Designed for beginners, this course covers essential concepts such as customer data management, sales automation, and customer service.
Learn how to effectively manage customer relationships and improve business processes. Perfect for individuals looking to enhance their understanding of CRM software and strategies.
Join us today and take the first step towards mastering CRM fundamentals!

Ready to elevate your CRM skills? Enroll now and unlock the potential of customer relationship management!

Unlock the power of customer relationship management with the OTHM CRM Basics Course. This comprehensive program equips you with essential skills to manage customer interactions effectively, enhance customer satisfaction, and drive business growth. Learn to utilize CRM software, analyze customer data, and implement successful marketing strategies. Gain a competitive edge in the job market with in-demand CRM skills and boost your career prospects in sales, marketing, or customer service roles. With practical hands-on training and expert guidance, this course offers a unique opportunity to master the fundamentals of CRM and excel in today's dynamic business environment. Enroll now and take your career to new heights! (13)

Entry requirements




International Students can apply

Joining our world will be life-changing with a student body representing over 157 nationalities.

LSIB is truly an international institution with history of welcoming students from around the world. With us, you're not just a student, you're a member.

Course Content

• Introduction to Customer Relationship Management
• Understanding Customer Needs and Expectations
• Building Customer Relationships
• Customer Data Management
• CRM Strategies and Technologies
• Customer Loyalty and Retention
• CRM Implementation and Integration
• Measuring CRM Effectiveness
• CRM Best Practices
• Case Studies and Practical Applications

Assessment

The assessment is done via submission of assignment. There are no written exams.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration

The programme is available in two duration modes:

6 months: GBP £1250
9 months: GBP £950
This programme does not have any additional costs.
The fee is payable in monthly, quarterly, half yearly instalments.
You can avail 5% discount if you pay the full fee upfront in 1 instalment

6 months - GBP £1250

9 months - GBP £950

Our course fee is up to 40% cheaper than most universities and colleges.

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Accreditation

Awarded by an OfQual regulated awarding body

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  • 1. Complete the online enrolment form and Pay enrolment fee of GBP £10.
  • 2. Wait for our email with course start dates and fee payment plans. Your course starts once you pay the course fee.
  • Apply Now

Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Career Opportunities for OTHM CRM Basics Course | Role | Description | |---------------------|-----------------------------------------------| | Customer Service Representative | Primary Keywords: Customer Service, Representative Secondary Keywords: CRM, Communication Skills | Responsible for assisting customers with inquiries, issues, and feedback through various communication channels. Utilizes CRM tools to track customer interactions and provide personalized service. | | Sales Coordinator | Primary Keywords: Sales, Coordinator Secondary Keywords: CRM, Organization | Supports sales team by coordinating sales activities, managing customer data in CRM system, and preparing sales reports. Works closely with marketing and customer service teams to ensure seamless customer experience. | | CRM Administrator | Primary Keywords: CRM, Administrator Secondary Keywords: Data Management, System Configuration | Manages and maintains CRM system, including user access, data entry, and system customization. Provides training and support to users, troubleshoots technical issues, and ensures data integrity. | | Marketing Analyst | Primary Keywords: Marketing, Analyst Secondary Keywords: CRM, Data Analysis | Analyzes customer data from CRM system to identify trends, preferences, and opportunities for targeted marketing campaigns. Collaborates with marketing team to develop strategies based on insights from CRM data. | | Business Development Manager | Primary Keywords: Business Development, Manager Secondary Keywords: CRM, Sales Strategy | Develops and implements sales strategies to acquire new customers and grow business revenue. Utilizes CRM data to identify potential leads, track sales performance, and optimize sales processes. |

Key facts about OTHM CRM Basics Course

The OTHM CRM Basics Course is designed to provide participants with a comprehensive understanding of Customer Relationship Management (CRM) principles and practices. Students will learn how to effectively manage customer interactions, improve customer satisfaction, and enhance customer loyalty through the use of CRM tools and strategies.
The course typically lasts for a duration of 3 months, with a focus on practical applications and real-world case studies to help students develop the necessary skills and knowledge to succeed in the field of CRM. By the end of the course, participants will be able to analyze customer data, create targeted marketing campaigns, and implement CRM systems to drive business growth and profitability.
The OTHM CRM Basics Course is highly relevant to a wide range of industries, including retail, hospitality, finance, and healthcare. Professionals working in sales, marketing, customer service, and business development will benefit from this course by gaining a deeper understanding of customer needs and preferences, and how to effectively engage with customers to build long-lasting relationships. The skills acquired in this course are in high demand in today's competitive business environment, making it a valuable asset for career advancement.

Why this course?

The OTHM CRM Basics Course holds immense significance in today's market as businesses increasingly rely on customer relationship management to drive growth and profitability. In the UK alone, 91% of companies with over 11 employees use CRM systems, highlighting the widespread adoption of CRM technology in the business landscape. According to recent statistics, 75% of businesses believe that CRM software has positively impacted their revenue, underscoring the importance of understanding CRM basics for professionals seeking to enhance their career prospects. The OTHM CRM Basics Course equips learners with essential knowledge and skills to effectively manage customer relationships, improve customer satisfaction, and drive sales performance. In a competitive market where customer experience is a key differentiator, proficiency in CRM basics is a valuable asset for individuals looking to advance their careers in sales, marketing, or customer service roles. By enrolling in the OTHM CRM Basics Course, professionals can stay ahead of industry trends and meet the evolving needs of businesses seeking to build long-lasting customer relationships.

Who should enrol in OTHM CRM Basics Course?

Ideal Audience for OTHM CRM Basics Course | Criteria | Description | |-------------------|-----------------------------------------------------------------------------| | Job Role | Marketing professionals, sales representatives, customer service agents | | Experience Level | Beginners with little to no knowledge of CRM systems | | Industry | Any industry that relies on customer relationship management | | Location | UK-based individuals looking to enhance their CRM skills | | Age | 25-45 years old, seeking career advancement opportunities | | Education | High school diploma or higher education level | The OTHM CRM Basics Course is perfect for individuals in the UK who are new to CRM systems and want to improve their customer relationship management skills. Whether you work in marketing, sales, or customer service, this course will provide you with the foundational knowledge needed to excel in your role. Don't miss out on this opportunity to boost your career prospects and stand out in today's competitive job market.