OTHM BA (Hons) Marketing Management

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International Students can apply

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OTHM BA (Hons) Marketing Management

Overview

Explore the dynamic world of marketing with OTHM's BA (Hons) Marketing Management program. Designed for aspiring marketers, this course equips students with essential skills in branding, consumer behavior, and digital marketing. Gain a deep understanding of market trends and develop strategic marketing plans to drive business growth.
With a focus on practical learning and industry insights, students will be prepared for a successful career in marketing. Join us and unlock your potential in the exciting field of marketing management.
Take the first step towards a rewarding career by enrolling in our BA (Hons) Marketing Management program today!

Embark on a dynamic journey in the world of marketing with OTHM BA (Hons) Marketing Management. This comprehensive program equips students with the essential skills and knowledge to thrive in the competitive marketing landscape. From strategic planning to consumer behavior analysis, students will gain a deep understanding of marketing principles. The course also offers hands-on experience through industry projects and internships, preparing students for real-world challenges. Graduates can pursue exciting career opportunities in brand management, digital marketing, market research, and more. With a focus on practical learning and industry relevance, this program sets students up for success in the fast-paced marketing industry. (7)

Entry requirements




International Students can apply

Joining our world will be life-changing with a student body representing over 157 nationalities.

LSIB is truly an international institution with history of welcoming students from around the world. With us, you're not just a student, you're a member.

Course Content

• Marketing Principles
• Consumer Behaviour
• Marketing Communications
• Strategic Marketing
• Digital Marketing
• Brand Management
• Market Research
• International Marketing
• Marketing Strategy
• Retail Marketing

Assessment

The assessment is done via submission of assignment. There are no written exams.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration

The programme is available in two duration modes:

6 months: GBP £1250
9 months: GBP £950
This programme does not have any additional costs.
The fee is payable in monthly, quarterly, half yearly instalments.
You can avail 5% discount if you pay the full fee upfront in 1 instalment

6 months - GBP £1250

9 months - GBP £950

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Accreditation

 Awarded by an OfQual regulated awarding body

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  • 1. Complete the online enrolment form and Pay enrolment fee of GBP £10.
  • 2. Wait for our email with course start dates and fee payment plans. Your course starts once you pay the course fee.
  • Apply Now
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Career path

Marketing Manager Responsible for developing and implementing marketing strategies to promote products or services, analyze market trends, and oversee marketing campaigns.
Digital Marketing Specialist Utilize digital channels to create and implement online marketing campaigns, analyze data, and optimize strategies for maximum reach and engagement.
Brand Manager Manage and enhance the reputation and visibility of a brand, develop brand strategies, and ensure brand consistency across all marketing channels.
Market Research Analyst Conduct research to identify market trends, consumer preferences, and competitive analysis to provide insights for marketing strategies and decision-making.
Social Media Manager Create and manage social media content, engage with followers, analyze social media metrics, and develop strategies to increase brand awareness and engagement.

Key facts about OTHM BA (Hons) Marketing Management

The OTHM BA (Hons) Marketing Management program is designed to equip students with the knowledge and skills necessary to succeed in the dynamic field of marketing. Through a combination of theoretical learning and practical application, students will develop a deep understanding of marketing principles, consumer behavior, market research, and strategic planning.
The duration of the program is typically three years, with the option to extend to four years for students who wish to undertake a placement year in the industry. This hands-on experience allows students to apply their learning in a real-world setting and gain valuable insights into the marketing industry.
Upon completion of the program, students will be able to analyze market trends, develop marketing strategies, and effectively communicate with target audiences. They will also have the skills to manage marketing campaigns, evaluate their effectiveness, and make data-driven decisions to drive business growth.
The OTHM BA (Hons) Marketing Management program is highly relevant to the industry, as it is designed in collaboration with industry experts to ensure that graduates are equipped with the latest knowledge and skills required by employers. Graduates of the program will be well-prepared for roles such as marketing manager, brand manager, market researcher, and digital marketing specialist in a wide range of industries.

Why this course?

The OTHM BA (Hons) Marketing Management program holds significant importance in today's market, especially in the UK where the demand for skilled marketing professionals is on the rise. According to recent statistics, the UK advertising industry is estimated to be worth over £24 billion, with digital advertising accounting for nearly half of that amount. This shift towards digital marketing has created a need for individuals with a strong foundation in marketing principles and the ability to navigate the ever-changing digital landscape. The OTHM BA (Hons) Marketing Management program equips students with the knowledge and skills necessary to succeed in this competitive industry. With a focus on strategic marketing planning, consumer behavior, and digital marketing techniques, graduates are well-prepared to meet the demands of today's market. In addition, the program also emphasizes practical experience through industry placements and real-world projects, ensuring that students are ready to hit the ground running upon graduation. By staying current with industry trends and addressing the needs of today's market, the OTHM BA (Hons) Marketing Management program is a valuable asset for both learners and professionals looking to advance their careers in the field of marketing.
UK Advertising Industry Worth £24 billion
Digital Advertising Share Nearly 50%

Who should enrol in OTHM BA (Hons) Marketing Management?

Ideal Audience for OTHM BA (Hons) Marketing Management | Criteria | Description | |---------------------|-----------------------------------------------------------------------------| | Education Level | High school graduates looking to pursue a Bachelor's degree in Marketing | | Career Goals | Aspiring marketing professionals seeking to enhance their skills | | Experience | Entry-level marketers or individuals with some marketing experience | | Location | UK-based learners interested in a UK-recognized qualification | | Age | Young adults aged 18-25 eager to kickstart their marketing career | | Learning Style | Those who prefer a mix of theoretical knowledge and practical application | The OTHM BA (Hons) Marketing Management program is designed for high school graduates who are passionate about marketing and eager to pursue a Bachelor's degree in the field. Ideal for aspiring marketing professionals in the UK, this program caters to individuals looking to enhance their skills and kickstart their career in marketing. Whether you are an entry-level marketer or someone with some marketing experience, this qualification offers a perfect blend of theoretical knowledge and practical application to help you succeed in the dynamic world of marketing.