Learn the Best Practices for Social Media Analytics in the Undergraduate Programme in Social Media for Business Use
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| Best Practices | Statistics |
|---|---|
| 1. Set Clear Goals | 70% of businesses use social media analytics to measure brand awareness |
| 2. Use the Right Tools | Only 33% of marketers feel they are using the right tools for social media analytics |
| 3. Analyze Audience Behavior | 60% of consumers expect brands to respond to their queries on social media within an hour |
| 4. Monitor Competitors | 82% of businesses monitor their competitors on social media |
| 5. Measure ROI | Only 21% of marketers are able to track the ROI of their social media efforts accurately |
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Source: Data compiled from industry reports and surveys.