BA (Hons) Business (Tourism) - 24 Months: A Comprehensive Guide
Tourism is one of the fastest-growing industries globally, contributing significantly to economies and creating millions of jobs. The BA (Hons) Business (Tourism) - 24 Months program is designed to equip students with the skills and knowledge needed to thrive in this dynamic sector. This article explores the key aspects of the course, its benefits, and the career opportunities it unlocks.
Why Choose BA (Hons) Business (Tourism)?
The tourism industry is a cornerstone of global economic growth. According to the World Travel & Tourism Council (WTTC), the sector contributed $7.7 trillion to the global economy in 2022, accounting for 7.6% of global GDP. This program is tailored for individuals who aspire to:
- Gain a deep understanding of tourism management and business strategies.
- Develop leadership and entrepreneurial skills specific to the tourism sector.
- Explore global trends and challenges in tourism, such as sustainable tourism and digital transformation.
Course Structure and Key Modules
The BA (Hons) Business (Tourism) - 24 Months program is structured to provide a blend of theoretical knowledge and practical skills. Below is a breakdown of the key modules:
| Module |
Description |
Duration |
| Tourism Management |
Focuses on the principles of managing tourism operations, including customer service and destination management. |
3 Months |
| Marketing for Tourism |
Explores digital marketing strategies, branding, and consumer behavior in the tourism industry. |
3 Months |
| Sustainable Tourism |
Examines the environmental, social, and economic impacts of tourism and strategies for sustainable development. |
3 Months |
| Entrepreneurship in Tourism |
Provides insights into starting and managing tourism-related businesses, including risk management and innovation. |
3 Months |
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