Master the Best Practices in Business Prospecting
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| Best Practices | Statistics |
|---|---|
| Personalize your approach | 80% of prospects are more likely to engage with a company if they offer personalized experiences |
| Utilize social media | 92% of B2B buyers are more likely to engage with a sales professional who is known as an industry thought leader |
| Follow up consistently | 44% of salespeople give up after one follow-up, but 80% of sales require at least five follow-ups |
| Provide value | 60% of buyers want to connect with salespeople during the consideration stage when they're looking for information and advice |
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Source: Data compiled from industry reports and studies.