The curriculum of MBA em Negócios Digitais is designed to equip students with the necessary skills and knowledge to thrive in the ever-evolving digital business world. By combining theoretical knowledge with practical applications, the program ensures that students are well-prepared to tackle the challenges of the digital age.
| 1. Digital Marketing | The program covers various aspects of digital marketing, including social media marketing, search engine optimization, and online advertising. Students learn how to create effective digital marketing strategies to reach target audiences and drive business growth. |
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| 2. E-commerce | Students are introduced to the fundamentals of e-commerce, including online payment systems, customer relationship management, and website optimization. They learn how to create and manage successful online stores and marketplaces. |
| 3. Data Analytics | The curriculum includes courses on data analytics, where students learn how to collect, analyze, and interpret data to make informed business decisions. They gain hands-on experience with data visualization tools and techniques. |
| 4. Innovation and Entrepreneurship | Students explore the concepts of innovation and entrepreneurship in the digital context. They learn how to identify opportunities, develop innovative business ideas, and launch successful digital ventures. |
| 5. Technology Management | The program covers topics related to technology management, such as digital transformation, IT infrastructure, and cybersecurity. Students learn how to leverage technology to drive business innovation and growth. |
Overall, the curriculum of MBA em Negócios Digitais provides students with a comprehensive understanding of the digital business landscape and equips them with the skills needed to succeed in a rapidly changing environment. By combining theoretical knowledge with practical applications, the program prepares students to become effective digital business leaders and innovators.