Home / Level 7 Diploma in Business and Marketing Strategy Modules Covered
Below is a comprehensive list of modules covered in the Level 7 Diploma in Business and Marketing Strategy SCQF Level 11 course:
| Module Name | Description |
|---|---|
| 1. Strategic Marketing | This module covers the fundamentals of strategic marketing, including market analysis, segmentation, targeting, and positioning. |
| 2. Business Strategy | Students will learn about formulating and implementing business strategies to achieve organizational goals and objectives. |
| 3. Consumer Behavior | This module focuses on understanding consumer behavior and its implications for marketing strategies. |
| 4. Brand Management | Students will learn how to build, manage, and measure the success of brands in the marketplace. |
| 5. Digital Marketing Strategy | This module covers the latest trends and strategies in digital marketing, including social media, SEO, and content marketing. |
These modules are designed to provide students with a comprehensive understanding of business and marketing strategy at a high level, preparing them for successful careers in the field.