Home / Diploma in Business and Marketing Management Curriculum Structure
Below is a detailed breakdown of the curriculum structure for the 9 months Diploma in Business and Marketing Management SCQF Level 8 (fast-track) course:
| Module | Description |
|---|---|
| 1. Business Fundamentals | Introduction to key business concepts, principles, and practices. |
| 2. Marketing Strategies | Exploration of various marketing strategies and techniques. |
| 3. Consumer Behavior | Understanding consumer behavior and its impact on marketing decisions. |
| 4. Market Research | Conducting market research and analysis to inform marketing strategies. |
| 5. Brand Management | Building and managing strong brands in the marketplace. |
| 6. Digital Marketing | Exploring digital marketing channels and strategies. |
Throughout the course, students will engage in hands-on projects, case studies, and real-world simulations to apply their learning in practical settings. By the end of the program, graduates will have a comprehensive understanding of business and marketing principles, ready to excel in the dynamic world of commerce.
For more information on the 9 months Diploma in Business and Marketing Management SCQF Level 8 (fast-track) course, please visit our official website or contact our admissions office.