Home / Curriculum Structure for 9-Month Diploma in Business & Marketing Management
Thank you for your question about the curriculum structure for the Diploma in Business and Marketing Management SCQF Level 8 (fast-track) course. The curriculum for this program is carefully designed to provide students with a comprehensive understanding of key business and marketing concepts, as well as practical skills that are essential for success in the industry.
Here is an overview of how the curriculum is structured:
| Module | Description |
|---|---|
| 1. Business Fundamentals | Introduction to key business concepts such as management, finance, and operations. |
| 2. Marketing Principles | Exploration of marketing strategies, consumer behavior, and market research techniques. |
| 3. Digital Marketing | Hands-on experience with digital marketing tools, social media marketing, and SEO techniques. |
| 4. Business Ethics | Exploration of ethical considerations in business decision-making and corporate social responsibility. |
| 5. Strategic Management | Development of strategic planning skills and analysis of business case studies. |
This fast-track Diploma program is designed to provide students with a well-rounded education in business and marketing management in just 9 months. The curriculum is structured to cover a wide range of topics, ensuring that graduates are well-prepared for a successful career in the industry.
If you have any further questions or would like more information about the curriculum, please feel free to reach out to us. We are here to help you succeed in your academic and professional goals.