Home / Diploma in Business and Marketing Management Modules Covered
Below is a comprehensive list of modules covered in the 9 months Diploma in Business and Marketing Management SCQF Level 8 course:
| Module Name | Description |
|---|---|
| 1. Business Strategy | This module covers the fundamentals of developing and implementing business strategies to achieve organizational goals. |
| 2. Marketing Management | Students will learn about marketing principles, market research, consumer behavior, and marketing strategies. |
| 3. Financial Management | This module focuses on financial planning, budgeting, and financial analysis in a business context. |
| 4. Human Resource Management | Students will learn about recruitment, training, performance management, and employee relations. |
| 5. Digital Marketing | This module covers online marketing strategies, social media marketing, SEO, and email marketing. |
These modules are designed to provide students with a comprehensive understanding of business and marketing principles, equipping them with the knowledge and skills needed to succeed in the dynamic world of business management.