Home / Diploma in Business and Marketing Management SCQF Level 8 Course Structure
Thank you for your interest in the 9-month Diploma in Business and Marketing Management course at our institution. Below is a detailed breakdown of the course structure:
| Module | Description |
|---|---|
| 1 | Introduction to Business Management |
| 2 | Marketing Fundamentals |
| 3 | Consumer Behavior Analysis |
| 4 | Digital Marketing Strategies |
| 5 | Business Ethics and Corporate Social Responsibility |
| 6 | Strategic Management |
| 7 | Market Research and Analysis |
| 8 | Business Planning and Development |
Throughout the course, students will engage in a mix of lectures, workshops, case studies, and practical projects to enhance their understanding of business and marketing concepts. Assessment methods include exams, presentations, and group projects to ensure a comprehensive learning experience.
Upon successful completion of the course, students will be equipped with the knowledge and skills necessary to excel in the dynamic field of business and marketing management. Join us on this exciting journey towards a successful career in the business world!