Home / Diploma in Business and Marketing Management Curriculum Structure
Thank you for your interest in our Diploma in Business and Marketing Management program! Below is a detailed breakdown of the curriculum structure for the 6-month part-time course:
| Module | Description |
|---|---|
| 1. Introduction to Business Management | This module covers the fundamentals of business management, including organizational behavior, leadership, and strategic planning. |
| 2. Marketing Principles | Students will learn about marketing strategies, consumer behavior, market research, and digital marketing techniques. |
| 3. Financial Management | This module focuses on financial analysis, budgeting, and investment strategies in a business context. |
| 4. Business Ethics and Corporate Social Responsibility | Students will explore ethical decision-making, sustainability practices, and social responsibility in business. |
| 5. Strategic Marketing Management | This module delves into advanced marketing strategies, brand management, and market positioning. |
Throughout the program, students will engage in case studies, group projects, and real-world simulations to apply their knowledge in practical settings. By the end of the course, graduates will be equipped with the skills and expertise needed to excel in the dynamic field of business and marketing management.
If you have any further questions or would like to enroll in the program, please feel free to contact us. We look forward to welcoming you to our vibrant learning community!