Thank you for your interest in the 6 months Diploma in Business and Marketing Management SCQF Level 8 part-time course. Below is a detailed breakdown of the course structure:
| Module | Description |
|---|---|
| 1. Business Fundamentals | Introduction to key business concepts, principles, and practices. |
| 2. Marketing Strategies | Exploration of various marketing techniques, tools, and strategies. |
| 3. Consumer Behavior | Understanding consumer psychology and behavior to drive marketing decisions. |
| 4. Digital Marketing | Utilizing digital platforms and tools for effective marketing campaigns. |
| 5. Business Ethics | Exploration of ethical considerations in business and marketing practices. |
| 6. Strategic Management | Developing strategic plans and initiatives for business growth and success. |
Throughout the course, students will engage in a mix of lectures, case studies, group projects, and practical assignments to enhance their understanding and application of business and marketing concepts. The part-time format allows for flexibility for working professionals to balance their studies with other commitments.
By enrolling in this Diploma program, students will gain valuable skills and knowledge to excel in the dynamic field of business and marketing management. Don't miss this opportunity to elevate your career to new heights!