London School of International Business (LSIB)

How does the curriculum of the online marketing MBA program incorporate current trends in digital marketing?

In today's fast-paced digital world, staying up-to-date with the latest trends in digital marketing is crucial for success. The curriculum of the online marketing MBA program is designed to incorporate current trends in digital marketing to ensure that students are equipped with the knowledge and skills needed to thrive in the ever-evolving landscape of online marketing.

Here is how the curriculum of the online marketing MBA program incorporates current trends in digital marketing:

Trend	Curriculum Integration
Artificial Intelligence	The program includes courses on AI in marketing, teaching students how AI can be used to personalize marketing campaigns, analyze data, and improve customer experiences.
Chatbots	Students learn about the use of chatbots in customer service and marketing, and how to implement chatbot strategies to enhance customer engagement.
Video Marketing	There are modules dedicated to video marketing, covering topics such as creating engaging video content, optimizing videos for search engines, and leveraging video platforms for marketing purposes.
Voice Search Optimization	The curriculum includes lessons on voice search optimization, teaching students how to optimize content for voice search and capitalize on the growing trend of voice-activated devices.
Augmented Reality	Students are introduced to the concept of augmented reality in marketing and learn how AR can be used to create interactive and immersive brand experiences.

By incorporating these current trends in digital marketing into the curriculum, the online marketing MBA program ensures that students are well-prepared to navigate the digital marketing landscape and implement innovative strategies to drive business growth.