BA (Hons) Marketing Management - 36 months
The BA (Hons) Marketing Management course at London School of International Business provides students with comprehensive knowledge and practical skills essential for success in the dynamic field of marketing. This degree programme is tailored to equip learners with an understanding of modern marketing principles, s…
About this BA (Hons) Marketing Management
The LSIB BA (Hons) Marketing Management - 36 months is studied entirely online. It covers BA (Hons) Marketing Management - 36 months, 100% online, assessed by assignments with no exams, payable in instalments (GBP £8700 / GBP £7700).
Upon completing the BA (Hons) Marketing Management course, you will be able to:
Apply marketing theories and concepts to real-world business scenarios.
Develop effective marketing strategies to achieve business objectives.
Analyze market trends and consumer behavior to inform marketing decisions.
Manage and implement successful marketing campaigns.
Evaluate the performance of marketing initiatives using quantitative and qualitative data.
The BA (Hons) Marketing Management programme is designed to meet the growing demand for skilled marketing professionals in today's competitive business environment. Graduates from this programme will benefit from a robust curriculum that prepares them for roles with substantial responsibility and impact within various industries. The table below outlines the illustrative UK estimates of learners pursuing this subject.
| Year | Estimated UK learners |
|---|---|
| 2026 | 120,000 |
| 2027 | 140,000 |
Programme structure
The BA (Hons) Marketing Management course spans a total duration of 36 months, with students earning 240 credits upon completion. The fee for this programme is £7700. Delivered entirely online to provide flexibility, it includes both the Stage 1 Diploma in Business Management awarded by LSIB and the top-up degree through a UK University via distance learning. This course offers learners significant study benefits such as career development support and industry connections.
What you'll study
- 01MARKT101: Marketing Principles and Practice
- 02MKTG202: Consumer Behaviour and Segmentation
- 03MKTG303: Brand Management and Branding
- 04MKTG304: Marketing Research Methods
- 05MKTG305: Digital Marketing and E-commerce
- 06MKTG306: Marketing Communications and Advertising
- 07MKTG307: Marketing Strategy and Planning
- 08MKTG308: International Marketing and Globalisation
- 09MKTG309: Marketing Analytics and Data-Driven Decision Making
- 10MKTG310: Marketing Management Project
Entry requirements
Learner must possess:
- ● Relevant NQF/QCF/RQF Level 3 Award/Diploma or at the level of GCE/GCSE or Secondary education/ high school or any equivalent qualification
- or
- ● Work experience of 2 years or more in case you do not hold any formal qualification
- and
- ● Learner must be 18 years or older at the beginning of the course
Fees and instalment plans
| Payment option | Instalments | Amount |
|---|
All fees in GBP. A one-off enrolment fee of £10 applies. Paying in full gives a 5% discount.
Take the details with you
Where it can take you
Graduates of the BA (Hons) Marketing Management programme can pursue a variety of roles within different sectors such as advertising agencies, retail companies, digital marketing firms, and corporate organisations. The career path for this field is promising with substantial growth opportunities and high demand for skilled marketers. This pie chart illustrates the role distribution in various industries based on current market trends.
Who it's for: The BA (Hons) Marketing Management degree is ideal for individuals who are motivated, creative thinkers with an interest in the dynamic world of marketing and business. This course is well-suited for those who wish to gain a solid foundation in marketing principles, strategies, and practices while developing practical skills through real-world applications.
- Graduates from any discipline looking to enter the marketing field
- Professionals seeking advancement within their current career path
- Entrepreneurs aiming to market their own businesses effectively
- Aspiring managers who want to understand strategic business operations
Common questions
Are there any exams?
No. This programme is assessed entirely through assignments.
Can I study while working full time?
Yes. The programme is 100% online and self-paced, with flexible deadlines and extensions available on request.
Who awards the qualification?
Stage 1 (Delivered by LSIB):<br>The programme involves delivery through on-line Learning Management System (LMS). This stage leads to award of Level 5 Diploma in Business Management. The total credits earned will be 120 credits.<br><br>Stage 2 (Delivered by the University)<br>On completion of the diploma programme you progress / Top up with Degree through a UK University for progression to the BA (Hons) Marketing Management degree. The stage 2 is delivered via distance learning by faculties from the University. The total credits earned will be 120 credits.
Can I apply without a degree?
Many LSIB programmes accept applicants with relevant work experience. Contact admissions to confirm eligibility for your background.