Professional Certificate Course in Strategic Marketing Process

Monday, 11 December 2023 15:28:49

International Students can apply

Start Now     Viewbook

Professional Certificate Course in Strategic Marketing Process


The Professional Certificate Course in Strategic Marketing Process provides a comprehensive understanding of the strategic marketing framework and its importance in achieving organizational goals. This course is designed to equip learners with the knowledge and skills necessary to develop effective marketing strategies and plans.

The course covers various aspects of the strategic marketing process, including market analysis, target market selection, positioning, and marketing mix development. It explores key concepts such as market segmentation, competitive analysis, consumer behavior, and branding. Participants will also learn about marketing research techniques, pricing strategies, distribution channels, and promotional activities.

By the end of the course, learners will have a solid foundation in strategic marketing and will be able to apply this knowledge to create and implement marketing plans that drive business growth. They will gain insights into consumer needs and preferences, understand market dynamics, and develop strategies to effectively reach and engage target audiences. This course is ideal for professionals seeking to enhance their marketing skills and contribute to the success of their organizations in today's competitive business landscape.

The Professional Certificate Course in Strategic Marketing Process is designed to provide learners with a comprehensive understanding of the key principles and practices of strategic marketing. Through this course, participants will delve into the strategic marketing process and gain valuable insights into how organizations can effectively develop and implement marketing strategies to achieve their business objectives.

The course covers a wide range of topics, including market analysis, target market identification, competitive analysis, and marketing mix development. Learners will explore the various components of the marketing mix, including product, price, place, and promotion, and learn how to strategically align these elements to create impactful marketing campaigns. Additionally, the course delves into market segmentation, consumer behavior, and branding, enabling learners to effectively identify and engage their target audience.

By completing this course, participants will be equipped with the knowledge and skills needed to develop and execute successful marketing strategies that drive business growth. They will understand the importance of market research, customer insights, and competitive analysis in informing marketing decisions. Whether you are a marketing professional seeking to enhance your skills or an aspiring marketer looking to enter the field, this course provides a solid foundation in strategic marketing to help you succeed in the dynamic and competitive business environment.

Career path

The Professional Certificate Course in Strategic Marketing Process opens up a range of career opportunities for individuals interested in the field of marketing and strategic planning. Graduates of this course can pursue various roles within marketing departments, advertising agencies, market research firms, and consulting firms. 

Here are some potential career paths for individuals who have completed the course:

1. Marketing Manager: With a deep understanding of strategic marketing, graduates can take on roles as marketing managers, overseeing marketing campaigns, developing marketing strategies, and managing marketing teams. They are responsible for driving brand growth and achieving business objectives through effective marketing initiatives.

2. Market Research Analyst: Graduates can pursue a career as market research analysts, helping organizations gather and analyze data to make informed marketing decisions. They conduct market research studies, analyze consumer behavior, and provide valuable insights to shape marketing strategies.

3. Product Manager: The course equips individuals with the knowledge to effectively manage and develop products or services. Graduates can work as product managers, responsible for identifying market opportunities, conducting competitive analysis, and developing product strategies to meet customer needs and achieve business goals.

4. Digital Marketing Specialist: The course also covers digital marketing strategies and techniques. Graduates can specialize in digital marketing roles, such as digital marketing managers or social media managers, helping organizations leverage digital channels to reach and engage target audiences.

5. Marketing Consultant: With a strong foundation in strategic marketing, graduates can work as marketing consultants, providing expert advice to businesses on their marketing strategies, market positioning, and overall marketing effectiveness.

These are just a few examples, and the career paths can vary depending on the individual's interests, experience, and industry preferences. The Professional Certificate in Strategic Marketing Process provides a solid foundation for individuals looking to excel in diverse marketing roles.

Key facts about Professional Certificate Course in Strategic Marketing Process

The "Professional Certificate Course in Strategic Marketing Process" is a must for individuals aspiring to excel in marketing and drive business growth. This course equips participants with the knowledge and skills to develop effective marketing strategies, identify target markets, and position products or services for maximum success. With a focus on market research, consumer behavior, and brand management, this program enables professionals to make data-driven decisions and create compelling marketing campaigns. By understanding the strategic marketing process, participants can gain a competitive edge and contribute to their organization's success. Enroll now to enhance your marketing expertise and advance your career in the dynamic business landscape.

Why this course?

The "Professional Certificate Course in Strategic Marketing Process" is essential for individuals aiming to master the art of strategic marketing and boost business performance. This comprehensive course delves into key concepts like market analysis, consumer behavior, branding, and campaign planning. By understanding the strategic marketing process, participants can develop effective strategies, identify target markets, and create impactful campaigns. With a focus on data-driven decision-making and market trends, this course enables professionals to stay ahead in the competitive business landscape. Gain the skills and knowledge needed to drive business growth and excel in the field of marketing. Enroll now to elevate your marketing expertise and propel your career to new heights.

Entry requirements

International Students can apply

Joining our world will be life-changing with a student body representing over 157 nationalities.

LSIB is truly an international institution with history of welcoming students from around the world. With us, you're not just a student, you're a member.

Course content

1. Introduction to Strategic Marketing: An overview of strategic marketing concepts, frameworks, and the role of marketing in achieving organizational objectives.

2. Market Analysis and Segmentation: Understanding market dynamics, conducting market research, and segmenting target markets to identify opportunities and create effective marketing strategies.

3. Branding and Positioning: Examining the importance of branding, brand equity, and developing effective positioning strategies to differentiate products or services in the market.

4. Marketing Strategy Development: Developing comprehensive marketing strategies that align with organizational goals, including target market selection, value proposition development, and competitive analysis.

5. Product and Service Management: Understanding the product life cycle, new product development, and product/service management strategies to meet customer needs and drive business growth.

6. Pricing and Distribution Strategies: Exploring pricing strategies, pricing models, and distribution channel management to maximize profitability and reach target customers effectively.

7. Integrated Marketing Communications: Understanding the role of various marketing communication channels, such as advertising, public relations, and digital marketing, in delivering consistent and effective messages to the target audience.

8. Marketing Metrics and Performance Measurement: Learning how to measure marketing effectiveness, track key performance indicators, and analyze marketing data to make data-driven decisions and optimize marketing activities.

9. Marketing Planning and Implementation: Developing marketing plans, setting objectives, allocating resources, and implementing marketing strategies effectively in line with organizational goals.

10. Ethical and Legal Considerations in Marketing: Exploring ethical and legal issues related to marketing, understanding consumer protection laws, and ensuring marketing practices comply with ethical standards and regulations.

11. International Marketing: Examining the challenges and opportunities in global markets, understanding cultural differences, and developing international marketing strategies to expand into new markets.

12. Strategic Marketing in the Digital Age: Exploring digital marketing trends, leveraging digital channels, social media marketing, and utilizing data-driven approaches for strategic marketing in the digital era.


The assessment is done via submission of assignment. There are no written exams.

Course duration

The programme is available in two duration modes:

1 month (Fast-track mode)
2 months (Standard mode)

Course fee

1 month (Fast-track mode) - £140
2 months (Standard mode) - £90 * This programme does not have any additional costs.

2 months (Standard mode) - £90

Our course fee is upto 40% cheaper than most universities and colleges.

Start Now

Awarded by

London School of International Business
Header LSIB

Our goal

Prepare yourself with the key skill sets to succeed in a hyper-competitive environment. Study with us from anywhere in the world and receive a fully accredited qualification.

Start Now

  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
  • Start Now

Got questions? Get in touch

Chat with us: Click the live chat button

WhatsApp: +44 75 2064 7455


Tel: +44 (0) 20 3608 0144