1. Design Principles: Students learn the fundamental principles of graphic design, including composition, balance, color theory, typography, and visual hierarchy.
2. Adobe Software Applications: The program focuses on developing proficiency in Adobe software tools widely used in graphic design, such as Adobe Photoshop, Adobe Illustrator, and Adobe InDesign. Students learn how to navigate the software interfaces, utilize various tools and techniques, and create designs for different purposes.
3. Visual Communication: Students explore the art of visual storytelling and learn how to effectively communicate messages and ideas through visual elements. They understand the importance of audience, context, and purpose in graphic design.
4. Layout Design: Students learn how to create well-structured and visually appealing layouts for various design projects, including print materials, web pages, and digital presentations. They study the principles of grid systems, alignment, spacing, and visual flow.
5. Digital Illustration: Students acquire skills in digital illustration using Adobe Illustrator. They learn how to create vector graphics, manipulate shapes and paths, work with color and gradients, and develop their own unique style.
6. Image Editing and Manipulation: Students learn advanced techniques in image editing using Adobe Photoshop. They explore methods for retouching photos, adjusting colors and tones, creating special effects, and optimizing images for different mediums.
7. Branding and Identity Design: Students understand the process of developing and managing brand identities. They learn how to create logos, select appropriate fonts and colors, and design cohesive brand elements that reflect the values and personality of a brand.
8. Portfolio Development: The program often includes a portfolio development component where students compile their best design work into a professional portfolio that showcases their skills and creativity. They receive guidance on presenting their work effectively to potential employers or clients.
The assessment is done via submission of assignment. There are no written exams.
London School of International Business