Diploma in Google Ads

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Diploma in Google Ads

Overview

The Diploma in Google Ads is a specialized program that focuses on the principles and practices of advertising using Google's advertising platform. This Diploma is designed to provide individuals with the knowledge and skills needed to create effective advertising campaigns, drive targeted traffic to websites, and maximize return on investment using Google Ads.

The Diploma in Google Ads is a comprehensive program that equips individuals with the knowledge and skills to effectively use Google Ads for advertising purposes. Google Ads is an online advertising platform offered by Google, which allows businesses to display their ads on Google's search engine results pages, websites, and other digital platforms.

The Diploma program provides a detailed understanding of Google Ads and covers various aspects of advertising and campaign management. Participants will learn how to create targeted and engaging ads, select relevant keywords, set up campaigns, manage budgets, and measure ad performance.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.


International Students can apply

Joining our world will be life-changing with a student body representing over 157 nationalities.

LSIB is truly an international institution with history of welcoming students from around the world. With us, you're not just a student, you're a member.

Course Content

 

1. Introduction to Google Ads: An overview of the Google Ads platform, its features, and functionalities. Understanding the purpose and benefits of using Google Ads for digital advertising.

2. Keyword Research: Techniques for identifying relevant keywords and search terms that align with business goals and target audience. Understanding keyword match types and their impact on ad targeting.

3. Ad Creation and Optimization: Creating effective ad campaigns, including writing compelling ad copy, selecting appropriate ad formats, and utilizing ad extensions. Strategies for optimizing ad performance and improving click-through rates (CTR).

4. Campaign Setup and Management: Setting up Google Ads campaigns, including selecting campaign types, budgeting, and targeting options. Managing multiple campaigns, ad groups, and keywords effectively.

5. Performance Tracking and Measurement: Understanding key metrics and performance indicators in Google Ads, such as impressions, clicks, CTR, conversion rate, and return on investment (ROI). Using analytics tools to track and analyze campaign performance.

6. Display Advertising: Exploring display advertising options within Google Ads, including banner ads, responsive ads, and remarketing campaigns. Understanding display ad targeting and placement strategies.

7. Video Advertising: Leveraging YouTube as an advertising platform, creating and optimizing video ad campaigns. Understanding ad formats, targeting options, and measuring video ad performance.

8. Mobile Advertising: Designing mobile-friendly ads and optimizing campaigns for mobile devices. Exploring mobile-specific ad formats and targeting options.

9. Remarketing and Audience Targeting: Utilizing remarketing strategies to target previous website visitors and engage with potential customers. Implementing audience targeting options, such as demographic targeting and customer match.

10. Performance Optimization: Techniques for optimizing Google Ads campaigns, including bid adjustments, ad scheduling, A/B testing, and landing page optimization. Monitoring campaign performance and making data-driven decisions for continuous improvement.

11. Ad Policies and Compliance: Understanding Google Ads policies and guidelines to ensure compliance and maintain ad quality. Adhering to best practices for ad content, landing pages, and user experience.

12. Advanced Google Ads Features: Exploring advanced features and tools within Google Ads, such as automated bidding strategies, ad customizers, and dynamic search ads.

 

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration

The programme is available in two duration modes:

1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is upto 40% cheaper than most universities and colleges.

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Awarded by

 This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

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+44 75 2064 7455

admissions@LSIB.co.uk

+44 (0) 20 3608 0144



Career path

A Diploma in Google Ads can open up various career opportunities in the digital marketing and advertising industry. Here are some potential career paths for individuals with a Diploma in Google Ads:

1. Google Ads Specialist: You can pursue a career as a Google Ads Specialist, where you will be responsible for creating, managing, and optimizing Google Ads campaigns for clients or organizations. Your role will involve keyword research, ad creation, campaign setup, performance monitoring, and optimization.

2. Digital Marketing Specialist: With a strong foundation in Google Ads, you can work as a Digital Marketing Specialist, specializing in paid advertising. In this role, you will develop and implement comprehensive digital marketing strategies, leveraging various advertising platforms, including Google Ads, to drive traffic, increase brand awareness, and generate leads.

3. PPC (Pay-per-Click) Manager: As a PPC Manager, you will oversee and manage pay-per-click advertising campaigns for clients or organizations. This includes strategizing, budget management, keyword research, ad copy creation, monitoring performance, and optimizing campaigns to achieve desired outcomes.

4. Digital Advertising Consultant: With expertise in Google Ads, you can work as a consultant, providing guidance and strategic advice to businesses and clients on their digital advertising efforts. This may involve conducting audits, developing advertising strategies, optimizing campaigns, and offering recommendations for improvement.

5. Digital Marketing Manager: As a Digital Marketing Manager, you will be responsible for managing the overall digital marketing initiatives of an organization. Your role may involve overseeing Google Ads campaigns, as well as other digital marketing channels, coordinating with a team, analyzing performance, and making data-driven decisions to achieve marketing objectives.

6. Freelancer or Entrepreneur: Armed with the skills and knowledge gained from a Diploma in Google Ads, you can also work as a freelancer or start your own digital marketing agency. This allows you to offer Google Ads services to clients, manage their campaigns, and help them achieve their marketing goals.

It's important to note that while a Diploma in Google Ads provides valuable skills and knowledge specific to Google Ads, it's beneficial to complement it with a broader understanding of digital marketing concepts and strategies to excel in these career paths.

Key facts about Diploma in Google Ads

1. Boost Your Digital Advertising Skills: The Diploma in Google Ads is a comprehensive program designed to equip learners with the knowledge and skills needed to excel in online advertising campaigns using Google Ads.
2. Master Google Ads: Gain in-depth understanding of Google Ads, including keyword research, campaign optimization, ad creation, bidding strategies, and performance tracking.
3. Drive Business Growth: Learn how to effectively reach your target audience, increase website traffic, generate leads, and boost conversions through strategic Google Ads campaigns.
4. Industry-Recognized Certification: Upon completion, earn a valuable Diploma and a Google Ads certification, showcasing your expertise in digital advertising.
5. Practical Hands-On Experience: Get real-world experience by working on live campaigns and applying best practices in a simulated environment.
6. Flexible Learning Options: Study at your own pace with online classes, interactive modules, and expert guidance from industry professionals.
7. Stay Updated with Industry Trends: Access to the latest insights, trends, and strategies in the ever-evolving field of digital advertising.

Boost your career in digital marketing with a Diploma in Google Ads and become a certified Google Ads expert.

Why this course?

The Diploma in Google Ads is essential for digital marketers and businesses aiming to maximize their online advertising potential. With Google being the dominant search engine, mastering Google Ads is crucial for successful digital campaigns. This course helps learners acquire the necessary skills and knowledge to effectively manage Google Ads campaigns, optimize ad performance, and drive business growth. By obtaining a Diploma and Google Ads certification, individuals can demonstrate their expertise and attract employers or clients seeking skilled professionals. Stay competitive in the digital marketing landscape and enhance your career prospects with the Diploma in Google Ads.