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Esports, or electronic sports, has been rapidly growing in popularity over the past few years. With millions of fans tuning in to watch their favorite players compete in video game tournaments, the industry has seen a surge in investment and interest from both traditional sports organizations and tech companies. In this blog, we will explore the top trends in the esports business industry and tournament organization.
One of the biggest trends in the esports industry is the increase in sponsorship and brand partnerships. Companies are realizing the potential of reaching a young and engaged audience through esports events and are investing heavily in sponsoring teams and tournaments. According to a recent report, global esports sponsorship revenue is expected to reach $1.85 billion by 2022.
| Year | Global Esports Sponsorship Revenue |
|---|---|
| 2019 | $1.1 billion |
| 2020 | $1.3 billion |
| 2021 | $1.6 billion |
| 2022 | $1.85 billion (projected) |
Another trend in the esports industry is the growth of mobile esports. With the increasing popularity of mobile gaming, more and more tournaments are being organized for games like PUBG Mobile, Free Fire, and Clash Royale. Mobile esports has a lower barrier to entry compared to PC or console gaming, making it more accessible to a wider audience.
Esports tournaments are no longer limited to a global audience. Organizers are now focusing on regionalizing their events to cater to specific markets. This trend allows for more localized content and better engagement with fans in different regions. Regional leagues like the League of Legends Championship Series (LCS) and the Overwatch League are gaining popularity and driving growth in the industry.
Virtual reality (VR) and augmented reality (AR) are becoming increasingly popular in the esports industry. These technologies are being used to enhance the viewing experience for fans and provide new opportunities for immersive gameplay. Esports organizations are exploring ways to integrate VR and AR into their tournaments to create a more engaging and interactive experience for players and viewers.
Overall, the esports industry is evolving rapidly, with new trends and innovations shaping the way tournaments are organized and businesses operate. As the industry continues to grow, we can expect to see even more exciting developments in the future.