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Research Method | Advantages | Disadvantages |
---|---|---|
Surveys | Easy to administer, gather large amounts of data | Potential for bias, limited depth of information |
Interviews | Rich qualitative data, opportunity for follow-up questions | Time-consuming, potential for interviewer bias |
Observation | First-hand data, no reliance on participant memory | Observer bias, limited to what is observable |
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Source: Data collected from various research studies.