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Marketing management is a crucial aspect of any business, and having a solid foundation in this area is essential for success. In a professional postgraduate programme in InterFoundation Business and Management, students learn the best practices in marketing management to excel in their careers. Let's delve into some key practices that are taught in this programme:
| Practice | Description |
|---|---|
| Market Research | Conducting thorough market research to understand consumer needs and preferences. |
| Strategic Planning | Developing strategic marketing plans to achieve business objectives. |
| Brand Management | Building and maintaining a strong brand identity to differentiate from competitors. |
| Digital Marketing | Utilizing digital channels such as social media and email marketing to reach target audiences. |
| Customer Relationship Management | Creating and maintaining strong relationships with customers to drive loyalty and retention. |
By mastering these best practices in marketing management, students in the InterFoundation Business and Management programme are equipped with the skills and knowledge needed to succeed in the competitive business world.
Source: Data compiled from InterFoundation Business and Management programme curriculum.