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Strategy | Statistics |
---|---|
Social Media Marketing | 80% of consumers are more likely to purchase from a brand that has a strong social media presence. |
E-commerce Expansion | Online sales of clothing and accessories are projected to reach $153.6 billion by 2024. |
Sustainable Fashion | 66% of consumers are willing to spend more on sustainable brands. |
Personalization | 48% of consumers are more likely to make a purchase if the experience is personalized. |
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Source: Data compiled from industry reports and studies.