Best Practices for Building a Strong PR Campaign Advanced Diploma in Public Relations

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Best Practices Statistics
Research and Planning 80% of successful PR campaigns start with thorough research and planning
Target Audience Analysis 67% of consumers are more likely to trust a brand that customizes content to their preferences
Storytelling Stories are 22 times more memorable than facts alone
Media Relations Building relationships with journalists can increase media coverage by 50%
Measurement and Evaluation Only 37% of PR professionals use measurement and evaluation tools regularly

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